Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and frankly…order. If we have done our jobs well, things run smoothly for the most part. Clients are happy, designers are engaged and creative, things are good.
About The Author
I build the playground that creative people get to play in. I’m a left-brained creative, equally adept at leading both creative and operations, passionate about how design thinking can be used to drive innovation, strategy, and profitability. An inspired creative influencer and problem-solver with extensive experience at building, transforming, and leading marketing, branding, and creative teams that deliver creative ideas and business results for national and international brands. With industry experience that is as diverse as my knowledge of the creative process is deep I have provided creative solutions, thought leadership and design thinking to major brands such as Banana Republic, The Gap, National Football League, KPMG, HOW Magazine, and Arizona Public Service. Outside of the office I have been teaching visual design, marketing and brand strategy, and end-to-end user experience for over 10 years to design students in the undergraduate and graduate programs at Sessions.edu, Pratt Institute, Rowan University, and Phoenix Art Institute. I am also the President of the Board of Directors at InSource, and have been consulting with HOW Magazine and the HOW Conference in various thought leadership capacities including development of the in-house curriculum for HOW U, webinars on managing and leading creative teams, writing for print and online, and as panelist and program advisor for the In-House Managers Conference since 2014. I earned my Master’s Degree in Design Management from Pratt Institute, and have an BFA in Fine Art and Graphic Design from the School of Visual Arts.
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