Join us for An Evening With Paula Scher

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An Evening with Paula Scher

An Evening with Paula Scher

An Evening With Paula Scher

Perspectives on the relationships between in-house and outside creative agencies

Tuesday, October 23, 2012 from 6:00 PM to 9:30 PM (EDT)
SVA Beatrice Theatre, 333 West 23rd St, New York NY

Register before October 1 to get the earlybird discount price! (details below)

InSource is dedicated to bringing together in-house creative business leaders to share best practices, network with colleagues, and elevate the value of in-house creative organizations everywhere. On October 23rd, InSource will present:


Paula Scher

Partner, Pentagram Design New York

Paula Scher began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s and in 1991 she joined Pentagram as a partner. She has developed identity and branding systems, promotional materials, environmental graphics, packaging and publication designs for a wide range of clients, drawing from what Tom Wolfe has called the “big closet” of art and design history, classic and pop iconography, literature, music and film to create images that speak to contemporary audiences with emotional impact and appeal.

Paula is a recipient of the Chrysler Award for Innovation in Design, the TDC Medal and the AIGA Medal, she holds honorary doctorates from the Corcoran College of Art and Design, the Maryland Institute College of Art, the Moore College of Art and Design. She is the president of the Alliance Graphique Internationale, serves as Commissioner on the New York Public Design Commission, and was elected to the Art Directors Club Hall of Fame. Her work has been exhibited worldwide and is in the permanent collections of the Museum of Modern Art, the Cooper-Hewitt National Design Museum, and the Centre Georges Pompidou, as well as many other institutions. Her teaching career includes over two decades at the School of Visual Arts, along with positions at the Cooper Union, Yale University and the Tyler School of Art. She is the author of Make It Bigger (Princeton Architectural Press, 2002) and MAPS (Princeton Architectural Press, 2011).


  • • Cocktails, appetizers, and networking with attendees and sponsors
  • • Opening remarks – Andy Brenits, President, InSource
  • • Keynote Speaker – Paula Scher, Partner, Pentagram
  • • Q&A with Paula Scher


  • Perspectives on how an agency could be an in-house manager’s advocate and resource
  • Keeping the creativity fresh within your brand and your in-house team
  • Advice for managing a creative leader’s career growth

Members and non-members of InSource and of the creative in-house community are welcome.

Value of the InSource Network

The real value of InSource is in the shared experiences of our members. InSource is the medium where your ideas can germinate. We serve as the platform for aggregating best practices in the art of managing and leading inhouse creative teams. Nowhere else is there a resource solely for creative leaders and business managers. It’s no longer lonely at the top. Now you can network with others who share your passion for excellence and have walked a mile in your shoes.

Register NOW for the Earlybird discounted price of $125 per ticket. After October 1, 2012, the ticket price goes up to $175. Space is limited, so register today!

Register Now:

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