A successful corporate brand evolves with the company to reflect changing leadership and market conditions. Every three-to-five years, a firm’s messaging and communications systems need a refresh to stay current.
[poll id=”22″]
Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...