Career Tip: Take one for the team
Don’t play the blame game if something goes awry.
Inhouse. Creative. Connected.
National Partnerships
Roundtable Partners
Metrics that Matter
Who owns the brand in your firm?
- Marketing owns the brand, with support from upper management (42%, 10 Votes)
- Our team owns it, but we have trouble enforcing it without higher backing (29%, 7 Votes)
- Nobody truly owns it — The firm does not place a premium on brand value (17%, 4 Votes)
- Marketing owns the brand, with lukewarm support from upper management (12%, 3 Votes)
Total Voters: 24
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