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Tag: "metrics"

[ 0 ] November 11, 2011

Applying Six Sigma to Creative – Good Idea?

Creative services is one of the last parts of corporate America that has been relatively untouched by Six Sigma. Many manufacturing companies apply it rigorously to their production lines, with the mathematical target of Six Sigma being to get errors as low as 3.4 per million items produced. This is an outstanding goal if one of making pharmaceuticals (and, in fact, the pharmaceutical industry has even surpassed this very low error rate), but the general reaction of creative people is, “Developing creative output isn’t like making pills.” This is very true. Ogilvy attempted to apply Six Sigma to its business a few years ago – with mixed results.

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[ 10 ] March 16, 2011

Just Released: The In-House Creative Services Industry Report

InSource and Cella are proud to release their collaborative effort; the In-House Creative Services Industry Report. This is the first report aimed at benchmarking issues pertinent to leaders charged with running in-house creative businesses, as these issues are often different-in-kind than those of nearly every other “creative” working in-house.

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[ 0 ] February 18, 2011

Coming Soon: The In-House Creative Services Industry Report

InSource and Cella consulting are proud to announce their collaborative effort; the In-House Creative Services Industry Report. Reporting results of the survey conducted in October of 2010, this first of what will be an annual publication looks at the who, what, where, & how of in-house operations. Look for the report to be made available within the next month.

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