The Art of Managing the Right-Brained
Managing creative professionals within a corporation is a unique challenge and an art.
Managing creative professionals within a corporation is a unique challenge and an art.
You might be a pro at spotting experienced talent, but what about when you’re hiring those fairly new to the work world? Employers are expected to hire 13.5 percent more college graduates in 2011 than they did in 2010, according to the most recent National Association of Colleges and Employers Job Outlook survey.
More than 70 creative professionals came together on November 12, 2008, to focus on some of the challenges and opportunities that in-house creative teams face these days. This InSource event was held at The Mansion on the campus of Fairleigh Dickinson University in Madison, New Jersey. With featured speakers Emily Cohen (a consultant to creative professionals who provides guidance on effective staff, client and process management strategies, work segmentation improvements, metrics development and customized teamwork training) and Moira Cullen (a design strategist, writer and educator with extensive experience in the corporate world who is now working with The Hershey Company), this full-day event provided practical insights on effective management strategies.
Thanks to Xerox, The Boss Group, ColorEdge, Mohawk Paper and the Rothman Institute of Entrepeneurial Studies at Fairleigh Dickinson University for their support of this relevant and successful event!