by Center for Creative Leadership | Jan 3, 2013 | From the Field
Setting strategy isn’t the same as leading strategy. Even the best strategist can falter when it comes to implementing and sustaining the right direction for the business. Who does your team’s strategy? Are the most strategic assignments doled out to...
by InSource Editorial Team | Nov 16, 2008 | From the Field
by Emily Cohenfor AquentCall them what you will – “creative briefs,” “design briefs,” “marketing briefs,” “communications briefs,” or even “objectives and strategies statements” – the actual name is less important than helping creative and marketing professionals to...