by InSource Editorial Team | Nov 18, 2014 | From the Field
By Emma Sexton With 17 years experience as an in-house design expert, I have noticed how many of these teams face similar challenges from the very organisations they sit within. It can be a frustrating partnership where neither party communicates particularly well...
by InSource Editorial Team | May 6, 2013 | Read This
Description: The Digital Creative’s Survival Guide is the essential read for staying inspired, informed, and employed. This must-have guide is packed with practical advice on topics like managing studio politics, dealing with nightmare clients, using good...
by Cella Consulting | Mar 4, 2013 | From the Field
I’ve heard a lot of negative statements about Creative Briefs but none more resounding than what I call the “Number One Challenge.” And I feel qualified to call this the number one challenge, as I’ve heard it repeated across the many companies I’ve worked with over...
by InSource Editorial Team | Nov 16, 2008 | From the Field
by Emily Cohenfor AquentCall them what you will – “creative briefs,” “design briefs,” “marketing briefs,” “communications briefs,” or even “objectives and strategies statements” – the actual name is less important than helping creative and marketing professionals to...