A creative services manager must make many decisions in the course of managing her production process. Increasingly, the manager is also asked to justify decisions, and their team’s very existence.
Cella has announced the launch of the industry’s first-ever standardized customer satisfaction surveying service that allows in-house creative teams to collect client feedback and benchmark their performance against other in-house creative teams AND external agencies.
Previously I shared some thoughts about the importance and benefits of documenting your processes. After reading you may have thought “great, but how do I get started?”
“Steve jobs would never have done that” I thought to myself, as I read the open apology by Tim Cook regarding the new Maps app in iOS6. As I said those words I realized that I don’t actually think that Tim Cook was wrong to do it though. While not the approach that Jobs would have taken, Cook did something few leaders are bold enough to do…admit when they make a mistake.
Between our great events, connect with your creative peers around the globe through InSource’s social media presence.
You probably have heard many times that as a manager you are only as good as your people. So how do you motivate your team to do their best?
There are many similarities between creative processes and manufacturing, particularly custom manufacturing. And, the closer you get to production, whether print, web or video, the more it really is like manufacturing. But I quickly learned that there are some areas where a manufacturing mindset just doesn’t work—specifically the goal of minimizing human interaction in the process.
Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and frankly…order. If we have done our jobs well, things run smoothly for the most part. Clients are happy, designers are engaged and creative, things are good.
Join InSource on Tuesday, October 23 for An Evening with Paula Scher: Perspectives on the relationships between in-house and outside creative agencies. Reserve your space now!