May 18, 2011
Across the spring, creative leaders from more than 70 in-house creative departments joined Cella at CreativeExecs® Roundtable meetings to discuss defining and articulating the value proposition of in-house creative teams. This webinar, lead by Cella Consultant Sue Wolski, will provide an overview of the discussions across the five cities and offer some of the many valuable insights and ideas that were shared about this topic. Choose from one of the two dates below and feel free to share this invitation with other leaders in or outside of your organization.
May 16, 2011
Registration is open for the InSource Regional Roundtable discussion groups in Boston, Chicago, and New York. The topic for this year’s Regional Roundtable discussion groups is “Creating, Promoting and Earning Value Recognition for In-House Creative Organizations.”
May 15, 2011
In response to last month’s poll regarding how centralized design and brand governance is in your firm, many of you commented that controlling outliers depends on upper management support. Is there strong brand advocacy from the top down in your firm? How well does your firm communicate the importance of your brand to the organization?
May 12, 2011
Do you have an opinion, viewpoint, or advice to share? Are you intersted in being published on our website? The InSource Content Committee is now accepting new authors for regular, semi-regular, or even one-time postings for the benefit and reading pleasure of our members.
May 12, 2011
This year, the InSource Board of Directors and I are committed to developing an online member directory, improved forums, and other initiatives that will better connect you to each other, such as our regional roundtables, the return of small group meet-ups, and a new fall live event currently in production. We are also piloting a [...]
May 12, 2011
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the key to surviving and, better yet, thriving as an in-house group.
April 28, 2011
As an in-house creative manager, you wear many hats: designer, cheerleader, negotiator, boss…the list goes on. So how do you effectively fill all those roles and still manage to build a successful creative department? Head to the Hyatt Regency Chicago for the InHOWse Managers Conference June 24-27 and find out! Plus save $100 off the [...]
April 28, 2011
Vacation season is upon us, but some creative professionals may be foregoing their R & R this year – whether due to personal finances, heavier workloads or both. In fact, 14 percent of advertising and marketing executives interviewed by The Creative Group said they anticipate taking less time off in the coming 12 months than they did the previous year.
April 25, 2011
InSource has come a long way since its Board of Directors decided to return InSource to a free membership model. Our registered membership has grown to more than 1,200 in-house managers and leaders from around the world, just like you. With this dramatic increase in membership, InSource has been able to develop strong, strategic partnerships with organizations that provide valuable resources to our members.
April 21, 2011
InSource member discount available. They’re PCs. You’re a Mac. They’re shirts and ties. You’re jeans and flip-flops. They’re a little bit country. You’re a little bit rock ‘n’ roll. There’s no doubt that being a creative person within an in-house agency sets you apart — but it’s not all guns and roses! Unrealistic deadlines, unrelenting clients and unforgiving budgets can weaken even the most innovative spirit.
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