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From The Field
2011 Leadership Competency Includes Creativity
As 2010 comes to a close and we reflect upon what took place not only in this year, but also throughout the decade, I must say, I never thought I’d actually come to hear or read, in this case, the following:
“According to a recent survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify “creativity” as the most important leadership competency for the successful enterprise of the future,” from Nicole Skibola’s blog “The Social Responsibility to Generate Employee Happiness.”
As Invested Partners, Account Managers Create Raving Fans
Keeping in mind that the Account Manager’s job is to be dedicated to their clients’ needs and that requires understanding the client’s business and related goals, being a good steward of the client’s time and budget, focusing on the big picture, and making the creative process as painless as possible, it’s important that account managers manage their accounts as relationships and not transactions.
Creating Clout Within Your Firm
In a survey of in-house designers by The Creative Group, more than one-third of respondents said their company’s top creative leaders are “very respected” by other managers in the organization; and more than half said their leaders are “somewhat respected.” These findings speak to the increasing importance of creative leadership and the recognition that visual identity and design are crucial components of a company’s success.
A Prescription for Difficult In-House Clients
Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire” or walk away from your clients. You must learn to work with them and act as a buffer for your team members to maintain their morale and keep their focus on the work and delivering quality cost-effective products.
As the creative leader, your job is to make your client look like a superstar while delivering results that contribute to your company’s bottom lin
I Am In-House
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