Read Part 2 of this article by Steve Benfield, Senior Director, Corporate Communications and Creative Director, SAS Institute Inc. and Insource Board Member, and learn Steve’s unique approach to measuring performance.
What’s the most unusual request you’ve received from your in-house client? InSource co-founder, Glenn Arnowitz is gathering material for an article he’s writing for Dynamic Graphics that will be published sometime next year, revealing some of the strangest requests in-house designers have gotten…
Bachelor’s degree in Art Education, Rutgers University 4-year mentorship with designer-illustrator E. Stephen Perry Principal, a la carte graphics, supporting AT&T, Bell Laboratories, Cambrex Corporation, Chubb LifeAmerica, Hayden Publishing, Hoffmann La Roche, Jersey Central Power & Light, Perma of Paris, the Prudential Insurance Company, RediForm Office Products, Suburban Propane, others, for 20+ years. After seven years of vendor support, recruited by Becton, Dickinson and Company (BD) to build an in-house creative service to address commercial and corporate assignments; after ten years, the BD Graphics Lab has grown from a staff of three to 20 associates and contractors, supporting 35 business units, product platforms, and corporate initiatives, with an annual volume of 1,600 projects engaged Married to Yvonne for 32 years; their son, Alex, in his third year of Medical School
I joined SAS in Aug. 2001 as a design manager. Within a year, I was promoted to Creative Services Director, which included print, Web, and video graphic design. A year later, I was asked to take on writing services for print and Web deliverables. Prior to SAS, I worked in the telecommunications industry for 22 years where I held various electrical engineering positions which supported my passion–freelance graphic design. In 1989, my two careers came together when I was asked to manage a customer briefing center that brought new multimedia technology and environmental design together to create, at that time, a unique customer presentation experience.
Don’t miss this important article in the current issue of HOW Magazine – “Weather the Storm”discusses how to hold on to your design position in the current economy and includes an interview with Glenn John Arnowitz of InSource. Learn more at http://howdesign.com/article/weatherstorm
My soon-to-end (we’re getting outsourced) five-plus years in-house at Pfizer headquarters were preceded by design staff positions at Vignelli Associates and various NYC corporate identity firms, such as Anspach Grossman Portugal (now Enterprise) and Siegel & Gale. At Siegel & Gale, while designing a brand book for Harley-Davidson, I started to think about going in-house (many of the Harley staff rode their “bikes” to work, Milwaukee winters permitting. It looked like fun.) Freelance assignments included using really large type in exhibition work at the Museum of Natural History, as well as work for American Express, Donovan and Greene, and Interbrand. I graduated with honors from the University of the Arts (formerly Philadelphia College of Art) with a BFA in Graphic Design.
Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke’s identity. Learn more athttp://abduzeedo.com/the-coca-cola-idendity
Whether you are an in-house graphic designer or another member of your project’s creative team, this inspiring yet practical book written by Cathy Fishel with a foreword by Glenn John Arnowitz, offers effective ways to face day-to-day challenges and practice new techniques for staying current on emerging trends within the wider design community.
Today Creative Services is made up of 50 plus associates including creative managers, designers, copywriters, production specialists and various support positions. Creative Services is responsible for the visual and written expression of the Publix Brand as it applies to corporate identity, print communications, package design and retail environments.
Learn more at http://www.mediabistro.com/unbeige/events/aigany_panel_to_probe_ethics_of_information_design_84047.asp