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From The Field
Market Your Team as if Your Job Depends on It
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the key to surviving and, better yet, thriving as an in-house group.
Make the Break: Planning a Vacation … Even During Busy Times
Vacation season is upon us, but some creative professionals may be foregoing their R & R this year – whether due to personal finances, heavier workloads or both. In fact, 14 percent of advertising and marketing executives interviewed by The Creative Group said they anticipate taking less time off in the coming 12 months than they did the previous year.
Can’t Get No Respect
First and foremost, team leaders must stick up for what their teams do. Marketing, creative staff, and designers seem to get the short stick of the deal more often than not. I am unsure what people think we do all day. Color in coloring books?
Service Level Agreements are a Win-Win
Deadlines are looming, expectations are high, the scope is huge…it’s the perfect time to create a service level agreement (SLA) to ensure that everyone has a clear definition of ownership and responsibilities.
I Am In-House
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