The decision was made to transform the “Practice Makes Perfect: Effectively Managing Creative Services in Today’s Corporate Culture” May InSource event (with featured speakers Shel Perkins and Steve Benfield) into a Webinar with each featured speaker. Due to the current economic environment, advance registrations were lower than expected. Making this change will allow greater participation for shared learning about this relevant topic.
The Wyeth Corporate Graphics team includes Patty Steele, Cathy Bespalko, Peggy Farley, Ann Filidoro, Al Vesselli, Laura Colon, Jose Flores and myself (Glenn Arnowitz). Located at Wyeth headquarters in Madison, NJ, these award-winning designers provide creative support and design solutions for Wyeth and its divisions. We are seasoned professionals who have worked in the industry for 20-30 years. We understand the history and traditions of graphic design and have the skill sets required for not only producing quality design, but for tackling any type of production work. As a department, we pride ourselves on being very resourceful and accommodating any request—no matter how unusual or difficult. Each member of our team has unique talents and brings their own expertise to the table. Our skills complement one another, and over the years the department has become a well-oiled machine.
Gail has a diverse background in Advertising and has worked with high profile clients ranging from the U.S. Army to Frito-Lay International. Gail also worked on the account management teams for the Volkswagen and Truth campaigns during her time at Arnold Worldwide. As Creative Services Manager, she is responsible for the development and execution of all company advertising, public relations, event, collateral materials and more. Gail oversees the brilliant minds that make up the Creative Services Department, consisting of Graphic Artists, a Web Designer, Writers and a Project Manager. A graduate of Boston University’s College of Communication and a Virginia native, she has lived in San Diego for six years.
InSource periodically conducts conversational interviews with individuals who have insights to share, speaking directly to the needs and interests of in-house creative teams. The first interview of this series with InSource President Andre Paquin explores the transformation of corporate creative teams into thought leaders.
InSource shared Tim’s profile back in 2005, shortly after he and his team were recognized by HOW Magazine as the 2005 In-House Group of the Year for their critically acclaimed package redesign of the Publix private label products. Tim will be presenting an in-depth case study surrounding the development of the new package design system at the InSource event on Friday, October 12, 2007, at the Publix Corporate Offices in Lakeland, Florida. InSource recently asked Tim a few follow-up questions. His responses offer a sneak preview of his presentation.
A meeting of the InSource Board of Directors on February 5, 2009, focused on a wide range of ideas regarding current expectations and the future direction of InSource. A reorganized approach – according to functional areas – for the work of the InSource Board was discussed. Increased involvement/ participation of InSource members is critical to the ongoing success of InSource as a resource for in-house creative teams.
Four priorities for 2009 were discussed:
> to create a member-centered organization
> to build the infrastructure with members
> to facilitate exchange between members and
> to build community.
The board of directors of InSource held a full-day meeting on January 23, 2009, to discuss in detail their ongoing commitment “to deliver value” to InSource members. A change in leadership was voted upon, with Andre Paquin elected as President and Andy Brenits as Vice President; Martin Shova, past President, and Glenn Arnowitz, past Vice President, will be transitioning to serve in advisory capacities.
Born in Monterey, California and was a Navy brat until age 13. Middle and high school were spent on a farm in central Virginia • Wanted to be a veterinarian but switched gears after high school art teacher encouraged me to pursue my ‘hidden talent’ • Received BFA in communication design, minor in photography from Virginia Commonwealth University
I’m an independent design consultant with close to 30 years experience working for Fortune 100 companies and for some of the world’s most accomplished branding and corporate identity consultancies. Prior to going out on my own, I was Director of Branding & Creative Services for Wells Fargo and have served as head of packaging design for the Planters LifeSavers division of RJR Nabisco, as Art Director for International Playtex and as packaging designer for General Foods Corporation (prior to the Kraft acquisition). I have also served as Director of Creative Services for Interbrand New York, and as General Manager and Creative Director for Interbrand’s Cincinnati office, providing packaging design services for Procter & Gamble. I have also worked in consulting capacities for Enterprise IG, Siegel & Gale and FutureBrand. My current client list includes Siemens Corporation, Wolters Kluwer Health, Radian Group and Time Inc. My business focus is in the area of branding, corporate identity, marketing communications and corporate innovation. I’m married with two children, a member of the Board of Directors for the Fairview Lake Camp of the Metro YMCA and an avid cyclist. I am a graduate of the Rochester Institute of Technology with a BFA in Communication Design.