Jeni Herberger was the featured speaker for a half-day InSource event held on Thursday, November 16, 2006, at Wyeth headquarters in Madison, New Jersey. Her lively presentation offered practical advice on a wide range of business strategies for in-house creative professionals, including how to build an effective structure for success as a creative team, tactics for becoming a profit center and the logistics of developing useful tools such as profit-loss statements and efficiency measures to increase the perceived value of in-house design services in the corporate environment.
Defending our creative departments, communicating value, department structure, chargebacks, asset management, workflow, process…the list goes on. In May, InSource opened our doors to the creative community, addressing the hottest of these topics, offering insight and sharing perspectives.
On March 1st, 2006, InSource hosted “Building, Motivating and Selling a Successful Internal Creative Team.” This event panel featured 3 highly successful corporate creative directors: Peter Sheridan, Director of Graphic Design & Production for Bristol Myers Squibb; Martin Shova, Assoc. Director of Creative Services for Kraft Foods; and Justin Knecht, Sr. Manager of Creative Services for Binney and Smith.
By Martin Shova “Today, many of these issues are becoming more and more critical. Corporate creative teams are under tremendous pressure to do more with less. They are working with less time, fewer marketing dollars and increased expectations driven by businesses with lofty goals delivering increasingly standardized products. Many companies have recognized the importance of [...]
On June 1st, 2005, InSource hosted “Forging Brand Consistency from the Inside Out” presented by The Vanguard Group’s Donna MacFarland (Senior Manager, Vanguard Brand Management Team), Brad Kear (Vanguard Brand Design Director) and, representing the external consultancy team, Carla Hall of Carla Hall Design Group. The panelists presented a priceless glimpse into their strategy and [...]
On March 2, 2005, InSource hosted “A Seat at the Table: Articulating Design’s Strategic Value to Management,” a presentation and panel discussion that featured design business authority Moira Cullen, Creative Development Strategist at Hallmark Cards, as guest speaker.
A short essay by Andy Epstein on how to create community and network within the field of in-house design appeared in the December 2004 issue of HOW magazine.
InSource held its second breakfast event entitled “Project Management-Taming the Beast” at Wyeth in Madison, New Jersey on Friday, November 14 from 8:30 AM to 11:30 AM.
On May 22, 2003 InSource held its first roundtable event that included a powerful presentation by Peter Phillips of the Design Management Institute, a respected expert on in-house management.