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[ 0 ] August 1, 2008

Member Profile: Steve Benfield

I joined SAS in Aug. 2001 as a design manager. Within a year, I was promoted to Creative Services Director, which included print, Web, and video graphic design. A year later, I was asked to take on writing services for print and Web deliverables. Prior to SAS, I worked in the telecommunications industry for 22 years where I held various electrical engineering positions which supported my passion–freelance graphic design. In 1989, my two careers came together when I was asked to manage a customer briefing center that brought new multimedia technology and environmental design together to create, at that time, a unique customer presentation experience.

[ 0 ] July 24, 2008

Weather the Storm

Don’t miss this important article in the current issue of HOW Magazine – “Weather the Storm”discusses how to hold on to your design position in the current economy and includes an interview with Glenn John Arnowitz of InSource. Learn more at http://howdesign.com/article/weatherstorm

[ 0 ] July 1, 2008

Member Profile: Sondra Adams

My soon-to-end (we’re getting outsourced) five-plus years in-house at Pfizer headquarters were preceded by design staff positions at Vignelli Associates and various NYC corporate identity firms, such as Anspach Grossman Portugal (now Enterprise) and Siegel & Gale. At Siegel & Gale, while designing a brand book for Harley-Davidson, I started to think about going in-house (many of the Harley staff rode their “bikes” to work, Milwaukee winters permitting. It looked like fun.) Freelance assignments included using really large type in exhibition work at the Museum of Natural History, as well as work for American Express, Donovan and Greene, and Interbrand. I graduated with honors from the University of the Arts (formerly Philadelphia College of Art) with a BFA in Graphic Design.

[ 0 ] June 16, 2008

Going Down the Right Path

Moira Cullen, The Coca-Company Design Director went down the right path during the redesign of Coke’s identity. Learn more athttp://abduzeedo.com/the-coca-cola-idendity

[ 0 ] June 9, 2008

In-House Design In Practice

Whether you are an in-house graphic designer or another member of your project’s creative team, this inspiring yet practical book written by Cathy Fishel with a foreword by Glenn John Arnowitz, offers effective ways to face day-to-day challenges and practice new techniques for staying current on emerging trends within the wider design community.

[ 0 ] June 1, 2008

Member Profile: Tim Cox

Today Creative Services is made up of 50 plus associates including creative managers, designers, copywriters, production specialists and various support positions. Creative Services is responsible for the visual and written expression of the Publix Brand as it applies to corporate identity, print communications, package design and retail environments.

[ 0 ] May 16, 2008

AIGA/NY Panel to Probe Ethics of Information Design

Learn more at http://www.mediabistro.com/unbeige/events/aigany_panel_to_probe_ethics_of_information_design_84047.asp

[ 0 ] May 1, 2008

Member Profile: Nicole Paksoy

After several years of social work in New Orleans as a child abuse counselor, I decided that advertising was more my speed emotionally and would also allow me to indulge my writing skills. I was fortunate enough to get hired as a copywriter at an in-house advertising department for a retail store, and then spent several years as a copywriter for 3 different ad agencies in the Tampa-St. Pete area. I returned to in-house marketing for an electric utility where I managed the ad agency and a small in-house staff. After 9/11, my social work leanings took me to the Red Cross as their media spokesperson for a couple of years, when I was recruited to AAA to head up their in-house creative department. I’m on the board and a past president of the Tampa Bay Advertising Federation. I have a degree from the University of North Carolina, dropped out of work for 2 years to go sailing with my husband, and still live on the water and enjoy the boating and beachy life.

[ 0 ] April 16, 2008

Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

Learn more at http://www.mckinseyquarterly.com/Strategy/Innovation/Innovation_lessons_from_Pixar_An_interview_with_Oscar-winning_director_Brad_Bird_2127_abstract

[ 0 ] April 1, 2008

Member Profile: Doug Richards

Sprint is a globally recognized telecommunications company. We develop and deliver cutting-edge technology that makes our customers’ lives easier. Sprint is at the forefront of integrating long distance, local and wireless communications services, and one of the largest carriers of Internet traffic.

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