by Justin Knecht Learn more at http://www.designinnovation.ie/blog/index.php/2008/02/day-in-the-life/
Before 1984, graphic design could boast that it was a discipline, something valuable in the hands of a competent designer. Then came desktop publishing and the graphic design brand started it’s gradual decline. Today anyone with a computer and a few hundred dollars in software believe themselves to be proficient in the execution of graphic design.
Today will mark the first time that Tide has appeared in a Super Bowl commercial. This is a little surprising, given that Super Bowl ads are practically synonymous with mass brands and the Procter & Gamble detergent is about as mass as it gets.
Read this article by Meredith McCain who provides helpful tips and insights to keep your life sane and make your job easier.
Meredith McCain has over five years experience in working for Fortune 50 Companies such as Procter & Gamble and the Coca-Cola Company as a Global Design Manager.
Two new-but-different ways to aggregate your online life – social networks, email, photos, blogs – make it easier than ever to obsess over your relationship with your computer. One is a web browser called Flock. The other is a web service called Fuser. Does using one, the other (or both) make you a loser? Or, more accurately… a Fluser?
Ten years or so ago Apple Computer was almost bankrupt. Fast forward and Apple (the company no longer uses the word computer) is now regularly cited as the most innovative company in the world. So what can we learn from the comeback kid?
Most performance management systems focus on tasks and outcomes, clarifying what each individual needs to do or deliver, and what is the result. This is important. After all, that’s why we are employed. There is work to be done, and results are required.
However, for a creative team—and arguably for every employee— there is a critical dimension missing from the above simplistic approach to performance management. It’s the measure of behavior. You’re probably thinking, behavior…we’re not in grade school anymore!
Read this article by Steve Benfield, Senior Director, Corporate Communications and Creative Director, SAS Institute Inc. and Insource Board Member, and learn Steve’s unique approach to measuring performance.
Read this case study from Gail Gonzales, Manager of Creative Services for Asset Marketing Systems (AMS) that documents how the Creative Services team developed a theme, name, strategy and more for a Sales Contest to drive attendance at the 2007 Sales Symposium. Click “Learn More” to download the case study and view samples of the WinWynn Campaign.
Congratulations to InSource and Morris! Communications for winning the IMA Best in Class Award in the ‘Nonprofit’ category for 2007. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, the InSource site successfully passed […]
Building a high-performance creative team with staying power in the corporate setting is a formidable challenge. Rome wasn’t built in a day and neither was the development of the new package design system for the Publix brand private label and the in-house creative team that moved this initiative forward.
Creative professionals who came together in October 2007 for the InSource Fall Event called “White Noise – How A Predominantly White Label Created So Much Noise For Publix And Its In-House Team” had the extraordinary opportunity to learn firsthand how this work has generated success for Publix. Hosted at the Publix Super Markets Corporate Office in Lakeland, Florida, this half-day event focused on major insights of this work from an in-house perspective, with an emphasis on various aspects that are relevant to other corporate creative teams.