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[ 0 ] January 1, 2008

Insights Into Design Management

Read this article by Meredith McCain who provides helpful tips and insights to keep your life sane and make your job easier.
Meredith McCain has over five years experience in working for Fortune 50 Companies such as Procter & Gamble and the Coca-Cola Company as a Global Design Manager.

[ 0 ] December 17, 2007

Technology: Are You A Loser?

Two new-but-different ways to aggregate your online life – social networks, email, photos, blogs – make it easier than ever to obsess over your relationship with your computer. One is a web browser called Flock. The other is a web service called Fuser. Does using one, the other (or both) make you a loser? Or, more accurately… a Fluser?

[ 0 ] December 16, 2007

Innovation Lessons from 'The Big Apple'

Ten years or so ago Apple Computer was almost bankrupt. Fast forward and Apple (the company no longer uses the word computer) is now regularly cited as the most innovative company in the world. So what can we learn from the comeback kid?

[ 0 ] November 16, 2007

A New Dimension to Performance Management – Part 1

Most performance management systems focus on tasks and outcomes, clarifying what each individual needs to do or deliver, and what is the result. This is important. After all, that’s why we are employed. There is work to be done, and results are required.
However, for a creative team—and arguably for every employee— there is a critical dimension missing from the above simplistic approach to performance management. It’s the measure of behavior. You’re probably thinking, behavior…we’re not in grade school anymore!
Read this article by Steve Benfield, Senior Director, Corporate Communications and Creative Director, SAS Institute Inc. and Insource Board Member, and learn Steve’s unique approach to measuring performance.

[ 0 ] November 16, 2007

Case Study: WinWynn Producer Contest

Read this case study from Gail Gonzales, Manager of Creative Services for Asset Marketing Systems (AMS) that documents how the Creative Services team developed a theme, name, strategy and more for a Sales Contest to drive attendance at the 2007 Sales Symposium. Click “Learn More” to download the case study and view samples of the WinWynn Campaign.

[ 0 ] November 16, 2007

InSource Web Site Wins Award

Congratulations to InSource and Morris! Communications for winning the IMA Best in Class Award in the ‘Nonprofit’ category for 2007. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, the InSource site successfully passed […]

[ 0 ] October 31, 2007

Highlights from the InSource October 2007 Event – WHITE NOISE

Building a high-performance creative team with staying power in the corporate setting is a formidable challenge. Rome wasn’t built in a day and neither was the development of the new package design system for the Publix brand private label and the in-house creative team that moved this initiative forward.

Creative professionals who came together in October 2007 for the InSource Fall Event called “White Noise – How A Predominantly White Label Created So Much Noise For Publix And Its In-House Team” had the extraordinary opportunity to learn firsthand how this work has generated success for Publix. Hosted at the Publix Super Markets Corporate Office in Lakeland, Florida, this half-day event focused on major insights of this work from an in-house perspective, with an emphasis on various aspects that are relevant to other corporate creative teams.

[ 0 ] August 31, 2007

A Thesaurus Is Not A Dinosaur

Tip from InSource Board Member, Ivan Boden
Digging around for creative inspiration can be time consuming, and all too often designers hit rock bottom. The hidden idea or meaning that connects is just not there.

No doubt we use eons of methods to inspire creativity, however there’s one tool that should not be forgotten. The thesaurus.

Design begins with meaningful words. Unfortunately we’re not always provided good ones to work with. The thesaurus can help!

Read more about this helpful tip from Ivan Boden.

[ 0 ] August 16, 2007

Wanted: VPs of Design

More designers are reaching the executive ranks. But where are they getting the general business knowhow they need? Learn more at

[ 0 ] July 12, 2007

Share Your Profile

If you would like to see your profile or your team’s profile on the InSource website fill out the questionnaire below and send it along with your photo to for consideration.

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