Build Your Own Brand will help you explore, develop, distill and determine a distinctive brand essence, differentiate yourself and create your visual identity and personal branding statement.
Check back soon for registration details on upcoming roundtables in Chicago, Austin, and Seattle.
In today’s business climate, the more value your creative services organization can contribute to your company’s bottom line the better.
There is no truer maxim than, “A team is only as good as its members.” If you don’t have the right people on board, little else can fall into place. What do you do to attract top creatives to your in-house team? Take this month’s poll and leave a comment with any advice on recruiting.
The topic of moving from order taker to strategic partner regularly results in a lively and engaging conversation among the creative leaders.
Workloads are increasing, and the challenges that in-house creative teams are facing in their work are becoming more complex. However, the collective wisdom of experienced in-house creative leaders is vast and growing stronger over time. That’s why InSource members find it worthwhile to take time out of their busy schedules for face-to-face conversations with their peers to share practical ideas and best practices in their work.
Keeping one’s in-house creative team motivated to do their best work on an ongoing basis is a shared focus among InSource members. Furthermore, when the decision is made to call upon an outside agency to achieve specific objectives, a strategic approach in managing the in-house/agency relationship can lead to favorable outcomes that advance the work of the entire creative team.
As Senior Director, Creative and Branding, David serves as brand steward for McGraw-Hill Education, and is responsible for the overall brand vision and creative direction.
As the Creative Services function grows to become an in-house agency, a vital step is the introduction of Account Management. But how can you substantiate the addition?