The topic of moving from order taker to strategic partner regularly results in a lively and engaging conversation among the creative leaders.
Workloads are increasing, and the challenges that in-house creative teams are facing in their work are becoming more complex. However, the collective wisdom of experienced in-house creative leaders is vast and growing stronger over time. That’s why InSource members find it worthwhile to take time out of their busy schedules for face-to-face conversations with their peers to share practical ideas and best practices in their work.
Keeping one’s in-house creative team motivated to do their best work on an ongoing basis is a shared focus among InSource members. Furthermore, when the decision is made to call upon an outside agency to achieve specific objectives, a strategic approach in managing the in-house/agency relationship can lead to favorable outcomes that advance the work of the entire creative team.
As Senior Director, Creative and Branding, David serves as brand steward for McGraw-Hill Education, and is responsible for the overall brand vision and creative direction.
As the Creative Services function grows to become an in-house agency, a vital step is the introduction of Account Management. But how can you substantiate the addition?
A visual biography of Mirko Ilić, one of the most prolific and distinguished designers of the last half century, by Dejan Krsic.
Attracting top talent to work in-house can be a challenge — often due to misperceptions that in-house environments are less creative or too rigid. Another obstacle can be job titles. Corporate titles are often at odds with industry-standard creative titles, resulting in “made up” titles and muddy role clarity. What titles do the creative leaders on your team hold?
InSource has teamed up with the InHOWse Managers Conference to offer TWO special promotions just for InSource members, and don’t miss InSource at HOW Design Live in just two weeks
Ed Roberts, Jeph Blanchard, and Daryl Drabinsky have joined the InSource Board as Key Contributors.