The board of directors of InSource held a full-day meeting on January 23, 2009, to discuss in detail their ongoing commitment “to deliver value” to InSource members. A change in leadership was voted upon, with Andre Paquin elected as President and Andy Brenits as Vice President; Martin Shova, past President, and Glenn Arnowitz, past Vice President, will be transitioning to serve in advisory capacities.
Born in Monterey, California and was a Navy brat until age 13. Middle and high school were spent on a farm in central Virginia • Wanted to be a veterinarian but switched gears after high school art teacher encouraged me to pursue my ‘hidden talent’ • Received BFA in communication design, minor in photography from Virginia Commonwealth University
I’m an independent design consultant with close to 30 years experience working for Fortune 100 companies and for some of the world’s most accomplished branding and corporate identity consultancies. Prior to going out on my own, I was Director of Branding & Creative Services for Wells Fargo and have served as head of packaging design for the Planters LifeSavers division of RJR Nabisco, as Art Director for International Playtex and as packaging designer for General Foods Corporation (prior to the Kraft acquisition). I have also served as Director of Creative Services for Interbrand New York, and as General Manager and Creative Director for Interbrand’s Cincinnati office, providing packaging design services for Procter & Gamble. I have also worked in consulting capacities for Enterprise IG, Siegel & Gale and FutureBrand. My current client list includes Siemens Corporation, Wolters Kluwer Health, Radian Group and Time Inc. My business focus is in the area of branding, corporate identity, marketing communications and corporate innovation. I’m married with two children, a member of the Board of Directors for the Fairview Lake Camp of the Metro YMCA and an avid cyclist. I am a graduate of the Rochester Institute of Technology with a BFA in Communication Design.
In the February/March 2009 issue of Dynamic Graphics+Create
magazine, Glenn John Arnowitz’s “In-house Diaries” column,
“Running on Empty,” offers practical advice on how creatives
can stay connected, energized and jazzed about design.
Creative thinkers aren’t limited to the design department of your company. Glenn John Arnowitz’s article in the February 2009 issue of HOW Magazine reveals how reaching out to co-workers across departments can lead to unexpected collaborations. InHouseIntersections.pdf
Check out Glenn John Arnowitz’s feature article, “Inside Job” in the December/January 2009 issue of Dynamic Graphics & Create Magazine. The article features a variety of case studies that show how a group of innovative in-house creatives were able to leverage the talents of their teams, overcome challenges and develop compelling design work.
2.5 years ago I joined Blue Cross and Blue Shield of North Carolina (BCBSNC) as their Creative Services Manager, providing design direction and development of the marketing materials. Our small group of 6 creates around 1,000 projects a year. Making the change to the health care industry after 9 years in telecommunications was not as big of an adjustment as I had anticipated. The basic marketing needs and challenges are similar, and I have been able to apply lessons learned on past branding initiatives with Sony Ericsson Mobile Phones to many of the brand building experiences I encounter at BCBSNC. Prior to moving to Raleigh, NC in the early 90s, I worked as an art director in Florida and had my own design studio in St. Louis, MO creating advertising for small businesses.
Developing a personal brand helps you differentiate yourself from your peers and, in some cases, your competition to “claim” your job.
Personal brands should not be thought of only when begin looking for a job or something you develop at 2:00 a.m. when you’re scared you’re going to lose your job. It takes some serious thought and brainstorming to come up with your unique value proposition and differentiator.