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From The Field
Ten Value Propositions for In-House Creative Departments
Brand Equity This is easily the most common value proposition that in-house departments hold to,...
Applying Six Sigma to Creative – Good Idea?
Creative services is one of the last parts of corporate America that has been relatively untouched by Six Sigma. Many manufacturing companies apply it rigorously to their production lines, with the mathematical target of Six Sigma being to get errors as low as 3.4 per million items produced. This is an outstanding goal if one of making pharmaceuticals (and, in fact, the pharmaceutical industry has even surpassed this very low error rate), but the general reaction of creative people is, “Developing creative output isn’t like making pills.” This is very true. Ogilvy attempted to apply Six Sigma to its business a few years ago – with mixed results.
Interactive Media Role Definitions—Aligning with a rapidly changing talent market
If you provide a great career opportunity and pathway for your team members, you promote a more stable workforce, a higher performing department, lower personnel costs, and a happier culture. These all improve your ability to attract better talent and better work opportunities over time. Enough said…we’ll need another post to quantify all of that! With all these benefits in mind though, here are a few points you’ll want to review while (re)defining roles and the organizational structure for your interactive team.
Rockport Publishers offers InSource members an exclusive discount
Rockport Publishers is pleased to offer InSource members an exclusive 35% discount on all design books on Qbookshop.com....
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