Two new-but-different ways to aggregate your online life – social networks, email, photos, blogs – make it easier than ever to obsess over your relationship with your computer. One is a web browser called Flock. The other is a web service called Fuser. Does using one, the other (or both) make you a loser? Or, more accurately… a Fluser?
Ten years or so ago Apple Computer was almost bankrupt. Fast forward and Apple (the company no longer uses the word computer) is now regularly cited as the most innovative company in the world. So what can we learn from the comeback kid?
Most performance management systems focus on tasks and outcomes, clarifying what each individual needs to do or deliver, and what is the result. This is important. After all, that’s why we are employed. There is work to be done, and results are required.
However, for a creative team—and arguably for every employee— there is a critical dimension missing from the above simplistic approach to performance management. It’s the measure of behavior. You’re probably thinking, behavior…we’re not in grade school anymore!
Read this article by Steve Benfield, Senior Director, Corporate Communications and Creative Director, SAS Institute Inc. and Insource Board Member, and learn Steve’s unique approach to measuring performance.
Read this case study from Gail Gonzales, Manager of Creative Services for Asset Marketing Systems (AMS) that documents how the Creative Services team developed a theme, name, strategy and more for a Sales Contest to drive attendance at the 2007 Sales Symposium. Click “Learn More” to download the case study and view samples of the WinWynn Campaign.
Congratulations to InSource and Morris! Communications for winning the IMA Best in Class Award in the ‘Nonprofit’ category for 2007. The Best in Class award is the highest honor bestowed by the Interactive Media Awards. It represents the very best in planning, execution and overall professionalism. In order to win this award level, the InSource site successfully passed [...]
Building a high-performance creative team with staying power in the corporate setting is a formidable challenge. Rome wasn’t built in a day and neither was the development of the new package design system for the Publix brand private label and the in-house creative team that moved this initiative forward.
Creative professionals who came together in October 2007 for the InSource Fall Event called “White Noise – How A Predominantly White Label Created So Much Noise For Publix And Its In-House Team” had the extraordinary opportunity to learn firsthand how this work has generated success for Publix. Hosted at the Publix Super Markets Corporate Office in Lakeland, Florida, this half-day event focused on major insights of this work from an in-house perspective, with an emphasis on various aspects that are relevant to other corporate creative teams.
Tip from InSource Board Member, Ivan Boden
Digging around for creative inspiration can be time consuming, and all too often designers hit rock bottom. The hidden idea or meaning that connects is just not there.
No doubt we use eons of methods to inspire creativity, however there’s one tool that should not be forgotten. The thesaurus.
Design begins with meaningful words. Unfortunately we’re not always provided good ones to work with. The thesaurus can help!
Read more about this helpful tip from Ivan Boden.
More designers are reaching the executive ranks. But where are they getting the general business knowhow they need? Learn more at http://www.businessweek.com/innovate/content/aug2007/id20070829_407662.htm?chan=innovation_innovation+%2B+design_innovation+strategy
If you would like to see your profile or your team’s profile on the InSource website fill out the questionnaire below and send it along with your photo to email@example.com for consideration.
Creative professionals are acutely aware of the ongoing need to develop good ideas and communicate these ideas in compelling ways. However, it takes more than good ideas to achieve maximum business success. Creative teams must do their best to generate “ideas that stick,” which means ideas that “are understood and remembered, and have a lasting impact” to change the thoughts and behavior of the people who are the focus of one’s attention.
Dan Heath was the featured speaker for a half-day InSource event held on Thursday, June 21, 2007, at SAS Worldwide Corporate Headquarters in Cary, North Carolina. His lively presentation explored some of the reasons (including fear, greed and lack of empathy) why people have good ideas that don’t stick, described the 6 principles of “sticky ideas” (namely, “simple unexpected concrete credible emotional stories”) and offered practical insights that in-house creative managers and their teams can use to generate and champion well-constructed ideas in the corporate environment.