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From The Field
Managing Creative Assets
Organizing creative services materials is smart business; when the team knows what exists versus what needs to be created, they’re better prepared to deliver creative, strategic, timely and cost-effective projects.
In-House Business Startup Journal Part 1: The New Guy In Town
When running a business of any kind it’s important to remember that you, as a manager, have just three resources at your disposal – Money, People, and Information. When someone starts a new job they need one of those three things more than the others: information.
Make a More Valuable Contribution to Your Organization: Be Known as the Brand Experts
In the last decade or so, branding has risen in importance, becoming a buzzword in large organizations. Marketing departments either develop their new brand internally or contract an outside agency to create the brand.
Paradigm Shift
54% of Millennials have started or are planning to start their own business. What does this huge percentage mean for in-house agencies looking to hire smart, entrepreneurial spirited people?
I Am In-House
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