In-house creative groups have plenty of challenges working with their customers, who range from marketing managers to technical experts to the CEO’s executive admin. These customers often look at the creative group as a free support resource and picture them just sitting by the phone or computer waiting for their favorite customer to call with a pet project that just happens to be needed yesterday.
Make yourself indispensable. Volunteer for key projects within your firm.
You can predict what product manager Eric will say before he opens his mouth. You’ve heard Cynthia in marketing express her branding theories maybe two million times. And if the CEO drones on about synergies and optics once more, you’ll have to strangle him with his silk tie.
Thanks to the many participants from across the United States who provided some great feedback and input at the very first InSource Regional Roundtable. Participants included a wide range of individuals from independent designers and creative directors to department heads of major institutions.
InSource Regional Roundtables New York, Dallas, Seatle, Minneapolos May 19, 2010 Thanks to the many participants from across the United States who provided some great feedback and input at the very first InSource Regional Roundtable. Here you’ll find some of the insights we learned from all of the participants, contact information for everyone who registered […]
Give references a “heads up.” Each time you submit a reference list to a prospective employer, let your contacts know so they are well-prepared.
Many in-house creative services and communications groups grew organically as a result of an organizational unit deciding to hire a few people to do more cheaply (and perhaps more quickly) what the company was paying external agencies to do. The overwhelming majority of such groups start small with informal roles and processes.
Speak to any executive, regardless of industry, and they’ll always be fascinated to hear how other companies run similar functions. When used correctly, benchmarking can be an extremely effective learning and validation tool for leaders who are trying to improve their corporate operation.
March has certainly come in like a lion for me. I live in the northeast, specifically northern New Jersey. And this month we’ve seen our fair share of Mother Nature’s wrath. The first weekend of the month, we lost power for two days due to heavy snowfall. The second weekend of the month, we lost power for four days due to the “storm with no name,” or the “daylight savings time storm,” a.k.a. low-level hurricane. Whatever you want to call it; it was pretty devastating.