2.5 years ago I joined Blue Cross and Blue Shield of North Carolina (BCBSNC) as their Creative Services Manager, providing design direction and development of the marketing materials. Our small group of 6 creates around 1,000 projects a year. Making the change to the health care industry after 9 years in telecommunications was not as big of an adjustment as I had anticipated. The basic marketing needs and challenges are similar, and I have been able to apply lessons learned on past branding initiatives with Sony Ericsson Mobile Phones to many of the brand building experiences I encounter at BCBSNC. Prior to moving to Raleigh, NC in the early 90s, I worked as an art director in Florida and had my own design studio in St. Louis, MO creating advertising for small businesses.
Developing a personal brand helps you differentiate yourself from your peers and, in some cases, your competition to “claim” your job.
Personal brands should not be thought of only when begin looking for a job or something you develop at 2:00 a.m. when you’re scared you’re going to lose your job. It takes some serious thought and brainstorming to come up with your unique value proposition and differentiator.
Introducing “Regarding Design,” a new design blog containing all kinds of interesting design ideas, thoughts, observation, information, inspirations and more. Learn more athttp://www.regardingdesign.typepad.com/
More than 70 creative professionals came together on November 12, 2008, to focus on some of the challenges and opportunities that in-house creative teams face these days. This InSource event was held at The Mansion on the campus of Fairleigh Dickinson University in Madison, New Jersey. With featured speakers Emily Cohen (a consultant to creative professionals who provides guidance on effective staff, client and process management strategies, work segmentation improvements, metrics development and customized teamwork training) and Moira Cullen (a design strategist, writer and educator with extensive experience in the corporate world who is now working with The Hershey Company), this full-day event provided practical insights on effective management strategies.
Thanks to Xerox, The Boss Group, ColorEdge, Mohawk Paper and the Rothman Institute of Entrepeneurial Studies at Fairleigh Dickinson University for their support of this relevant and successful event!
“Leading a creative team has always meant wearing many hats: coach, advocate and communicator – to name just a few. But today’s creative leaders also must keep pace with constantly evolving digital platforms and tools, monitoring new trends and adapting swiftly.” Check out this informative guide from The Creative Group based on a survey of 180 [...]
“Irish companies that use design are more successful than those that do not. This fact was borne out of research published by the Centre for Design Innovation in the beginning of 2007. The challenge was to create a practical approach and tools that organisations could use to innovate and grow. The result was Innovation by Design, an 18-month programme of workshops, research and mentoring for six Northwest organisations that began in June 2007.”
Read more from this booklet published in September 2008 by the Centre for Design Innovation in Sligo, Ireland, thanks to Justin Knecht, Programme Manager working with the Centre who serves on the InSource Advisory Board.
Emily has been a consultant to creative professionals for over 20 years, providing experienced, objective advise on implementing effective staff, client and process management strategies. She currently serves on the board of advisors of InSource, served as Secretary for the AIGA/NY Board of Directors and has taught classes and conducted seminars for many leading design schools and organizations.
All right, you want your money’s worth? Motivating your internal team doesn’t have to be expensive. Here are 80 ideas you can do with your team for around or less than $50. Click below to download. InSource top download: “80 for 50″…
Bachelor’s degree in Graphic Design and Communications from Allegheny College. Partner and Consultant for Berkeley Corporation, clients included McAdams, Richman and Ong, Campbell’s, Tyco and Weightman Advertising. Joined Rhone-Poulenc Rorer and established an in-house creative team of fifteen staff supporting marketing, R&D, and corporate initiatives. Joined AstraMerck in 1998 and established it’s first in-house team. Now AstraZeneca, we provide creative design to all brand teams and corporate customers. We also create and support interactive content for the tablet PC environment used by our sales force.
Read Part 2 of this article by Steve Benfield, Senior Director, Corporate Communications and Creative Director, SAS Institute Inc. and Insource Board Member, and learn Steve’s unique approach to measuring performance.