InSource periodically conducts conversational interviews with individuals who have insights to share, speaking directly to the needs and interests of in-house creative teams. The first interview of this series with InSource President Andre Paquin explores the transformation of corporate creative teams into thought leaders.
InSource shared Tim’s profile back in 2005, shortly after he and his team were recognized by HOW Magazine as the 2005 In-House Group of the Year for their critically acclaimed package redesign of the Publix private label products. Tim will be presenting an in-depth case study surrounding the development of the new package design system at the InSource event on Friday, October 12, 2007, at the Publix Corporate Offices in Lakeland, Florida. InSource recently asked Tim a few follow-up questions. His responses offer a sneak preview of his presentation.
A meeting of the InSource Board of Directors on February 5, 2009, focused on a wide range of ideas regarding current expectations and the future direction of InSource. A reorganized approach – according to functional areas – for the work of the InSource Board was discussed. Increased involvement/ participation of InSource members is critical to the ongoing success of InSource as a resource for in-house creative teams.
Four priorities for 2009 were discussed:
> to create a member-centered organization
> to build the infrastructure with members
> to facilitate exchange between members and
> to build community.
The board of directors of InSource held a full-day meeting on January 23, 2009, to discuss in detail their ongoing commitment “to deliver value” to InSource members. A change in leadership was voted upon, with Andre Paquin elected as President and Andy Brenits as Vice President; Martin Shova, past President, and Glenn Arnowitz, past Vice President, will be transitioning to serve in advisory capacities.
Born in Monterey, California and was a Navy brat until age 13. Middle and high school were spent on a farm in central Virginia • Wanted to be a veterinarian but switched gears after high school art teacher encouraged me to pursue my ‘hidden talent’ • Received BFA in communication design, minor in photography from Virginia Commonwealth University
I’m an independent design consultant with close to 30 years experience working for Fortune 100 companies and for some of the world’s most accomplished branding and corporate identity consultancies. Prior to going out on my own, I was Director of Branding & Creative Services for Wells Fargo and have served as head of packaging design for the Planters LifeSavers division of RJR Nabisco, as Art Director for International Playtex and as packaging designer for General Foods Corporation (prior to the Kraft acquisition). I have also served as Director of Creative Services for Interbrand New York, and as General Manager and Creative Director for Interbrand’s Cincinnati office, providing packaging design services for Procter & Gamble. I have also worked in consulting capacities for Enterprise IG, Siegel & Gale and FutureBrand. My current client list includes Siemens Corporation, Wolters Kluwer Health, Radian Group and Time Inc. My business focus is in the area of branding, corporate identity, marketing communications and corporate innovation. I’m married with two children, a member of the Board of Directors for the Fairview Lake Camp of the Metro YMCA and an avid cyclist. I am a graduate of the Rochester Institute of Technology with a BFA in Communication Design.
In the February/March 2009 issue of Dynamic Graphics+Create
magazine, Glenn John Arnowitz’s “In-house Diaries” column,
“Running on Empty,” offers practical advice on how creatives
can stay connected, energized and jazzed about design.
Creative thinkers aren’t limited to the design department of your company. Glenn John Arnowitz’s article in the February 2009 issue of HOW Magazine reveals how reaching out to co-workers across departments can lead to unexpected collaborations. InHouseIntersections.pdf
Check out Glenn John Arnowitz’s feature article, “Inside Job” in the December/January 2009 issue of Dynamic Graphics & Create Magazine. The article features a variety of case studies that show how a group of innovative in-house creatives were able to leverage the talents of their teams, overcome challenges and develop compelling design work.