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[ 1 ] September 7, 2010

InHouse Industry Benchmarking Survey

InSource, THE resource for creative in-house leadership has teamed with Cella Consulting, THE source for creative in-house management consulting, to create a series of annual reports on the state of affairs affecting in-house creative leaders. Both InSource and Cella have missions that set them apart from most other in-house organizations in that they have identified “creative leadership” as their main focus.

[ 0 ] September 7, 2010

Account Managers and Project Managers: what’s the difference?

Often in-house creative shops blur the distinction between account and project management since they are perceived to be similar, but, in truth, the two roles are quite different. They require different skill sets and different focuses – and there is even a natural tension between the two functions in providing good service to clients. Account management is all about strategic management: understanding client needs, defining solutions for those needs, “selling” those solutions to the client and advocating for that solution during the creative process. Project management is all about the details: tasks, resources, deadlines, accuracy and coordination between different process participants.

[ 0 ] September 7, 2010

Career Tip: Watch And Learn

One of the easiest ways to acclimate to a new job and corporate culture is to pay attention to how others act in the workplace. Many unwritten rules – such as how people prefer to communicate and when people typically start and end their work day – can only be learned through observation.

[ 0 ] September 2, 2010

Overcoming Death Threats to Creativity

ecently I was reading an article Ideacide (14 Ways to Kill Creativity) and thought, now this could lead to something good. But, let’s spin the concept a bit to see how we can overcome the death threats to creativity. In the article, Youngme Moon, author of Different: Escaping the Competitive Heard, shared thoughts from her video, “My Anti-Creativity Checklist,” on how to stifle creativity.

[ 0 ] August 31, 2010

InSource Opinion Poll: How visible is your creative team within your company?

Support services like design can take a back seat to revenue-generating areas of the firm. Yet no one can deny the value of a well-managed brand and clear, consistent communications. Becoming true partners with marketing, corporate communications and product development teams is key to making the value of design known

[ 0 ] August 31, 2010

Career Tip: Take Your Lunch – Please!

According to a survey by our company, executives interviewed said their average lunch break is 35 minutes, seven minutes less than what they reported five years ago. Taking a mid-day break is important because it allows you to recharge and renew your creative juices. If possible, step away from your desk and take a walk […]

[ 0 ] August 30, 2010

Dynamic Collateral Creation for Marketing

Often when I work with marketing and creative services organizations, a piece of technology that is usually missing is Dynamic Authoring, or Content software. For some reason, there isn’t recognition of the value of this tool outside of generating things like direct mail or email campaigns. So, here’s another take on the value of these tools.

[ 0 ] August 24, 2010

Career Tip: Avoid Cell Phone Faux Pas

If you must leave your cell phone on during work hours, make sure that it’s always with you, and that the volume is turned down or the phone is silenced altogether. And use a standard, professional-sounding ringtone.

[ 0 ] August 23, 2010

Offshoring Creative to India

As the economy struggled across the better part of the last decade and developing nations proved able to take on business services in addition to production tasks, outsourcing and offshoring conversations and activities increased. Business leaders looking to take advantage of the cost savings have asked their business unit heads to identify opportunities to offshore activities within their departments. These asks have not excluded creative departments and multimedia design and development and graphic design have been specifically targeted.

[ 0 ] August 17, 2010

Career Tip: Activate Your Network

Join at least one organization where you can regularly mingle with other industry professionals, such as your local AIGA chapter, Adobe User Group, Ad Club, or of course…InSource.

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