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[ 16 ] February 1, 2011

InSource Opinion Poll: Same Day! or Next Day Service! How does your team combat impossibly tight deadlines?

When working with an outside agency, I am always struck by how forgiving the schedules are. Seeing concepts a month or two after the initial meeting is not uncommon. For our in-house team, however, expectations are more akin to the dry cleaners.

[ 0 ] January 31, 2011

Mentoring Creatives – Like any other professionals?

I work in the financial services industry. I must say, as a marketing pro with a serious creative bent, financial services is not as sexy as some other industries to work in.

[ 0 ] January 25, 2011

Start Fixing Your Processes

I’ve written in the past about selecting workflow systems and about specific aspects of automation, but what if you’re just starting to get your creative processes under control? Well, it’s an old axiom that if you automate your processes before fixing them, all you have is an automated bad process. (Or at least an un-optimized process.) So, where to start? In my experience, there are three main areas within your processes to address first. Once you address these areas, the rest will fall in place pretty easily.

[ 0 ] January 11, 2011

Include an Awards Strategy in Your 2011 Plans

The Oscars, the Golden Globes, the Stanley Cup: all of these awards signify top achievement in specific fields, but often we forget the ancillary benefits of winning something of this caliber. For example, in early 2001 the Baltimore Ravens’ Superbowl win united a previously sports-depressed city where the older generations were still bitter about their beloved Colts franchise leaving in the middle of the night. In Mumbai, India the residents, regardless of financial status, were brought together in 2008 when thousands gathered around televisions to watch the film Slumdog Millionaire win the Oscar for Best Picture.

[ 0 ] January 6, 2011

2011 Leadership Competency Includes Creativity

As 2010 comes to a close and we reflect upon what took place not only in this year, but also throughout the decade, I must say, I never thought I’d actually come to hear or read, in this case, the following:

“According to a recent survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify “creativity” as the most important leadership competency for the successful enterprise of the future,” from Nicole Skibola’s blog “The Social Responsibility to Generate Employee Happiness.”

[ 0 ] January 5, 2011

Cella Training—Beyond the Creative: Business Operations for Creative Services Leaders

InSource members are eligible to receive $100 discount on the registration fee for Cella’s two-day creative operations training seminar in Washington, D.C. on April 13–14.

[ 0 ] January 3, 2011

InSource Opinion Poll: What are your projections for your in-house creative team for 2011?

The new year offers a fresh slate for companies to reset goals, realign priorities and reenergize its vision. As your company looks back on 2010 and reflects on the health of its brand, doyou anticipate a greater emphasis on marketing and design for 2011?

[ 0 ] January 3, 2011

As Invested Partners, Account Managers Create Raving Fans

Keeping in mind that the Account Manager’s job is to be dedicated to their clients’ needs and that requires understanding the client’s business and related goals, being a good steward of the client’s time and budget, focusing on the big picture, and making the creative process as painless as possible, it’s important that account managers manage their accounts as relationships and not transactions.

[ 0 ] December 23, 2010

Creating Clout Within Your Firm

In a survey of in-house designers by The Creative Group, more than one-third of respondents said their company’s top creative leaders are “very respected” by other managers in the organization; and more than half said their leaders are “somewhat respected.” These findings speak to the increasing importance of creative leadership and the recognition that visual identity and design are crucial components of a company’s success.

[ 0 ] December 20, 2010

A Prescription for Difficult In-House Clients

Leading an in-house agency often requires dealing with difficult clients. Unlike an outside agency, you cannot “fire” or walk away from your clients. You must learn to work with them and act as a buffer for your team members to maintain their morale and keep their focus on the work and delivering quality cost-effective products.

As the creative leader, your job is to make your client look like a superstar while delivering results that contribute to your company’s bottom lin

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