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[ 0 ] November 4, 2010

Getting Your Foot in the Door—One Shoe at a Time

My office location recently changed and we relocated to a shared-office space. Prior to the move, my supervisor asked the senior marketing team to join her for a meeting. During our meeting, we talked about the new/revised dress code for our staff. Once finished, we were to share the information with our teams.

[ 0 ] November 3, 2010

Read This: Managing (Right) for the First Time

Creative Management Consultant David C. Baker founder of ReCourses, Inc. has been an adviser to hundreds of independent firms and in-house departments in the fields of advertising, design, interactive, and public relations. Typically working with 40 new firms every year. He has been a frequent speaker at nearly every industry conference, a frequent contributor to nearly every industry publication and author of two RockBench titles: Managing (Right) for the First Time and Financial Management of a Marketing Firm.

[ 0 ] November 2, 2010

World-Class Creative Services Teams Include Account Management

If an in-house agency is successful in contributing to its organization’s needs, there comes a point in its growth that the team will need to restructure if it wants to continue to increase its worth to the organization.

[ 1 ] November 1, 2010

InSource Opinion Poll: What Do You Feel Your Next Career Move Will Be?

As a creative professional, making the decision to work in-house rather than in an agency can be a big decision. Considering the stigma that comes with working in-house, many creatives find it a challenge deciding where to go next to advance their careers. What do you see as possible career paths for designers on the inside?

[ 0 ] November 1, 2010

Nominations for 2011/2012 InSource Executive Officers Now Open to All Members

As you may be aware, InSource is an all-volunteer organization, managed and operated by a team of creative leaders like you, who are dedicated to the in-house community and growth of our organization. Our official by-laws state that every two years we hold elections for two executive officer positions: President and Vice-President.

[ 0 ] October 20, 2010

Free Seminar: The Art of Socializing and Mobilizing: Best Practices and Talent Solutions for Creative Leaders

The BOSS Group and Cella Consulting invite you to their upcoming webinar “The Art of Socializing and Mobilizing: Best Practices and Talent Solutions for Creative Leaders” coming up in two weeks! The BOSS Group presents their just-released 2010 research report on best practices and talent solutions for social media and mobile app design.

[ 0 ] October 18, 2010

Positioning Your In-House Team as the Vendor of Choice

Large corporations accept certain beliefs at face value. Among them is the myth that in-house organizations can never be as good or as responsive as outside agencies/vendors, particularly creative services groups. It is a daily battle to overcome the built-in prejudice against internal creative organizations.

[ 0 ] October 14, 2010

Finding the Right Entry-Level Talent

You might be a pro at spotting experienced talent, but what about when you’re hiring those fairly new to the work world? Employers are expected to hire 13.5 percent more college graduates in 2011 than they did in 2010, according to the most recent National Association of Colleges and Employers Job Outlook survey.

[ 0 ] October 13, 2010

To Find More Ideas, Ask For More Stories.

Reports permeate every company. Market reports. Sales reports. Product reports. Competitive reports. Employee reports. And these reports probably head your way with the launch of every new project.

Reports are good as far as they go. But, as you already know, they don’t go nearly far enough. Especially when it comes to providing creative fuel for generating ideas.

[ 2 ] October 7, 2010

Justification for Poor Leadership – Maybe?

A few months ago I was reading an article about companies not being a democracy. The author is a self-proclaimed “turnaround ace,” who offers solid advice to employees about how employers “see” them. After reading his article I’m not surprised he feels the way he does about leadership. “The most effective leaders are benevolent dictators who hold employees accountable,” he writes.

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