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[ 1 ] December 6, 2010

Planning for 2011

Strategic planning can sound and be overwhelming and sometimes can feel like an exercise in futility as most strategic plans are never referred to again after presentation. Strategic plans can be created at varying levels of complexity, and unless you are required to create a full-blown strategic plan that includes an executive summary, situation summary and implementation plan, I suggest addressing your 2011 strategic plan in a more simplistic manner.

[ 0 ] December 2, 2010

Hiring Creative Pros – Seriously?

The other day I was reading an article from Inc. magazine about how to hire for creativity. Now this is a no-brainer for those of us in the field. Am I right Maybe. Maybe not.

[ 1 ] December 1, 2010

Read This: IdeaSelling

If you and your team sometimes have ideas rejected or picked apart by in-house clients and other decision makers, Sam Harrison’s “IdeaSelling” may be the perfect book for you

[ 3 ] December 1, 2010

The Polls are Open…

The polls are open for registered members of InSource to elect the next team of executive officers of InSource for 2011-12. Please log in to register your vote below.

[ 3 ] December 1, 2010

InSource Opinion Poll: How do you celebrate the holidays and thank the staff for their hard work?

As the holiday season gears up and 2010 winds to a close, it’s time to assess budgets and reflect on the year’s accomplishments. How does your team recognize the staff for their contributions?

[ 0 ] November 21, 2010

And the Candidates Are…

Elections for the 2011/2012 executive officers term will begin on December 1 2010 and end on December 15. Polling will be open beginning at 8AM EST via the poll at the bottom of this page. The nominees for President and Vice President of Insource are Andy Brenits and Kevin Kearns. InSource members can review candidate bios below, by logging in to the site.

[ 0 ] November 15, 2010

Interactive Designer: Recruiting and Retaining the Right Talent for the Role

Throughout my career I have spoken to hundreds of creative leaders who have been challenged with finding the right Interactive Designer for their department. Hiring Interactive Designers is challenging because of the diverse and constantly evolving job descriptions, skill sets, and career paths that are associated with the role.

[ 0 ] November 11, 2010

Providing Instructive Criticism

If you manage a creative team, giving input on their work may feel like walking a tightrope: You don’t want to hurt feelings or crush spirits, yet you’re responsible for ensuring the final product is a success.

[ 0 ] November 4, 2010

Getting Your Foot in the Door—One Shoe at a Time

My office location recently changed and we relocated to a shared-office space. Prior to the move, my supervisor asked the senior marketing team to join her for a meeting. During our meeting, we talked about the new/revised dress code for our staff. Once finished, we were to share the information with our teams.

[ 0 ] November 3, 2010

Read This: Managing (Right) for the First Time

Creative Management Consultant David C. Baker founder of ReCourses, Inc. has been an adviser to hundreds of independent firms and in-house departments in the fields of advertising, design, interactive, and public relations. Typically working with 40 new firms every year. He has been a frequent speaker at nearly every industry conference, a frequent contributor to nearly every industry publication and author of two RockBench titles: Managing (Right) for the First Time and Financial Management of a Marketing Firm.

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