Recently, I had an opportunity to speak with the manager of the creative services group at Saint-Gobain, and I think his story from the past few years can provide some encouragement to other in-house creative leaders who are continuing to experience the pressures of a down economy.
InSource Vice President Andy Brenits was recently interviewed on the HOW IN-HOWse designer blog. To listen to the interviews, click the links below:
Get good career advice. Nearly six out of 10 executives polled by The Creative Group said they have received bad career advice from their colleagues; 54 percent of respondents said their managers have steered them in the wrong direction. When making an important career decision, tap many sources for advice, including recruiters, career experts and [...]
There is currently a lot of buzz about using social media for marketing by encouraging grassroots enthusiasm for a company’s products. Much has been written and discussed about various tactics for effective use of social media marketing.
Donna Farrugia, executive director of The Creative Group, responds to career-related questions from InSource members. This month, she addresses the issue of maintaining team motivation.
Develop your personal brand. If you’re struggling to get ahead or have been unemployed for a while, consider developing a personal brand. Figure out what is unique about you and make sure all your marketing materials – including your resume, website, online profiles and 30-second pitch – reflect “Brand: YOU.”
During her formal dinner party, the hostess whispered to Winston Churchill that she had seen a prominent member of Parliament pocket one of her antique salt shakers. Churchill said he would take care of it. He walked over to the table, tucked a similar shaker in his own dinner jacket, then pulled the man aside.
Moody March is finally over—thank goodness! And following in the footsteps of the American tradition, it’s time for a bit of spring cleaning wouldn’t you say?
Register now for the next InSource Regional Roundtable, Today’s Changing Organization: Operational Models for Inhouse Creative Teams. Join your colleagues in this afternoon of discussion moderated by InSource leaders, as we share thought provoking concepts in alternative business models for managing inhouse creative teams. Learn how to identify the solution that’s best for your organization.