With the creative job market opening up and graduates entering the workforce, I thought I would spend a little time talking about a variety of steps you can take to land a job at a creative agency or as an in-house creative professional. The advice below is peppered with my own experience, as well as input from a variety of agencies, including AKQA, JESS3, Code & Theory, and Mekanism.
Setting yourself and the people who report to you on a solid career path can be challenging in the creative industry, particularly for in-house creatives. Do you know what steps will get you to the next level and how far you can go? As a manager, you are often at the end of the line.
Many creative organizations recognize that they have room for improvement. This could mean better alignment within the organization, improving existing processes or implementing technology that can help manage the work. But often nothing gets done, because the next step requires time and effort… and those are in short supply. So, what options are available to creative leaders to address process and technology initiatives?
Following the success of Beyond the Creative 1 attended by over 70 creative leaders from around the country, Cella will present Beyond the Creative 2—another resource-packed training seminar designed specifically for leaders of creative services and marketing communications teams.
We here at InSource believe that winning awards is one great way to prove the value of your in-house team, to upper management. In-House managers looking to show off the work of their teams should be aware of four competitons by HOW and Print coming up in the very near future.
A successful corporate brand evolves with the company to reflect changing leadership and market conditions. Every three-to-five years, a firm’s messaging and communications systems need a refresh to stay current. How involved in the brand development process is your in-house team?
I’m often surprised by the many well-established Creative Services organizations that do not utilize a DAM system for managing digital assets. And often, they explain that they don’t need a DAM system because they have a well-organized shared server where they keep all their assets, work-in-progress and archived files. But, this approach actually works better for outside agencies that it does for internal groups.
As in-house creative leaders, we’re charged with inspiring our teams to be and stay creative.
This can be daunting when there are many revisions, only one client, only two fonts to choose
from (y’know: Book and Italic, or if you are lucky one serif and one sans serif) and the color
palette is limited to three choices. So with all of this potential monotony, how do we inspire
our teams to find and maintain creativity?
Highlights from the June Regional Roundtables on Value.
Many creatives want to rise up the ladder, but few understand the role of a creative manager beyond the perception of power and increased pay. It’s important to help your team members understand what’s expected and required—the good and the hard.
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How has your group been affected by the recent economic downturn?
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