Making work fun…sometimes this seems like an oxymoron, it’s called work for a reason, right? But we are all familiar with the proverb “all work and no play makes Jack a dull boy.” Regardless of industry, job title and role, we all need breaks within our day to allow our brains to recharge. For some this may mean water cooler breaks or coffee runs, but for others this means a few minutes on Facebook or making sure to take their lunch break away from their desk.
The unfortunate fact is that in-house creative teams are often viewed as back-end production within organizations. Creative teams often find out about jobs at the last minute, without the proper time to do their best work. Many times, clients present a project that they have already ”thought out” strategically and mocked-up, and just want the creative team to “make it pretty.” This thinking is outdated and doesn’t give the creative team the credit or respect that they deserve as professional designers. It also doesn’t create the most compelling experience for your team. Company leaders often do not realize how graphically based their brand experience is. What the creative team contributes not only represents an organization to the public, but also attracts and resonates with current and potential clients. Further, it attracts and recruits future employees that will (hopefully) help both propel the organization in the direction and vision that the executives want and set the standard for the reputation of the organization.
Brand Equity This is easily the most common value proposition that in-house departments hold to, and depending on the company, it can be the most valuable. Important note here though, this is also one of the more “fun” areas for creative leaders to want to focus on, so be sure that the brand related value […]
Finding practical ways to help creative professionals in their career development is one of the many compelling interests of managers of in-house creative teams, particularly during these challenging economic times. A group of 30 people in the InSource community came together to share their insights on the topic of The Design Career Path: Career Development […]
Our InSource Roundtable Event held in November 2011 was a success! 30 participants in New York had lively discussions on the topic of “The Design Career Path: Career Development for In-House Creatives and Managers”. The event was so successful that InSource is considering running the event in Chicago, Research Triangle Park (North Carolina), Los Angeles, and Union NJ.
Creative services is one of the last parts of corporate America that has been relatively untouched by Six Sigma. Many manufacturing companies apply it rigorously to their production lines, with the mathematical target of Six Sigma being to get errors as low as 3.4 per million items produced. This is an outstanding goal if one of making pharmaceuticals (and, in fact, the pharmaceutical industry has even surpassed this very low error rate), but the general reaction of creative people is, “Developing creative output isn’t like making pills.” This is very true. Ogilvy attempted to apply Six Sigma to its business a few years ago – with mixed results.
In today’s sluggish economy, support services are often the first areas within the firm tasked with trimming expenses. Yet if your in-house design operation is anything like mine, cutting heads is not a practical solution if the same amount of work is expected to flow through your department, with the same quick turnarounds.
If you provide a great career opportunity and pathway for your team members, you promote a more stable workforce, a higher performing department, lower personnel costs, and a happier culture. These all improve your ability to attract better talent and better work opportunities over time. Enough said…we’ll need another post to quantify all of that! With all these benefits in mind though, here are a few points you’ll want to review while (re)defining roles and the organizational structure for your interactive team.
Rockport Publishers is pleased to offer InSource members an exclusive 35% discount on all design books on Qbookshop.com. Just enter promo code INSOURCE in the Qbookshop shopping cart and you will receive 35% off all products in your order. *This offer is not applicable to previous orders. Discount is based on original list price; if book is already […]
rule of thumb: “Offshoring projects will cost 4 times less but take twice as long to complete.” The notion of saving up to 70% of labor costs can be very enticing, especially in tight economic times. However, offshoring can be a daunting endeavor and one that can almost as easily waste money as save it.