Do you have an opinion, viewpoint, or advice to share? Are you intersted in being published on our website? The InSource Content Committee is now accepting new authors for regular, semi-regular, or even one-time postings for the benefit and reading pleasure of our members.
This year, the InSource Board of Directors and I are committed to developing an online member directory, improved forums, and other initiatives that will better connect you to each other, such as our regional roundtables, the return of small group meet-ups, and a new fall live event currently in production. We are also piloting a [...]
The majority of in-house creative groups believe in a myth: that marketing is unnecessary because they have a built-in client base. Nothing could be farther from the truth. In-house groups must prove their worth every day. Proactive marketing is the key to surviving and, better yet, thriving as an in-house group.
As an in-house creative manager, you wear many hats: designer, cheerleader, negotiator, boss…the list goes on. So how do you effectively fill all those roles and still manage to build a successful creative department? Head to the Hyatt Regency Chicago for the InHOWse Managers Conference June 24-27 and find out! Plus save $100 off the [...]
Vacation season is upon us, but some creative professionals may be foregoing their R & R this year – whether due to personal finances, heavier workloads or both. In fact, 14 percent of advertising and marketing executives interviewed by The Creative Group said they anticipate taking less time off in the coming 12 months than they did the previous year.
InSource has come a long way since its Board of Directors decided to return InSource to a free membership model. Our registered membership has grown to more than 1,200 in-house managers and leaders from around the world, just like you. With this dramatic increase in membership, InSource has been able to develop strong, strategic partnerships with organizations that provide valuable resources to our members.
InSource member discount available. They’re PCs. You’re a Mac. They’re shirts and ties. You’re jeans and flip-flops. They’re a little bit country. You’re a little bit rock ‘n’ roll. There’s no doubt that being a creative person within an in-house agency sets you apart — but it’s not all guns and roses! Unrealistic deadlines, unrelenting clients and unforgiving budgets can weaken even the most innovative spirit.
First and foremost, team leaders must stick up for what their teams do. Marketing, creative staff, and designers seem to get the short stick of the deal more often than not. I am unsure what people think we do all day. Color in coloring books?
Deadlines are looming, expectations are high, the scope is huge…it’s the perfect time to create a service level agreement (SLA) to ensure that everyone has a clear definition of ownership and responsibilities.
Have you ever been excited to show a friend your new skinny jeans only to have the person say, “I was reading that wide-leg pants are really hot right now”? People like this – enemies disguised as friends – are known as “frenemies” and are common in life.
In fact, you may know them best from work. Unfortunately, few things can wreak havoc on your career like a colleague who seems friendly to your face and is anything but behind your back. What do you do when you discover a frenemy at your gate? Following are some tips: