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[ 1 ] August 22, 2011

Inspiring Creativity

As in-house creative leaders, we’re charged with inspiring our teams to be and stay creative.
This can be daunting when there are many revisions, only one client, only two fonts to choose
from (y’know: Book and Italic, or if you are lucky one serif and one sans serif) and the color
palette is limited to three choices. So with all of this potential monotony, how do we inspire
our teams to find and maintain creativity?

[ 1 ] August 12, 2011

Highlights from the June Roundtables

Highlights from the June Regional Roundtables on Value.

[ 0 ] August 8, 2011

It’s different up here: Helping your team decide if management is right for them

Many creatives want to rise up the ladder, but few understand the role of a creative manager beyond the perception of power and increased pay. It’s important to help your team members understand what’s expected and required—the good and the hard.

[ 0 ] August 1, 2011

InSource Opinion Poll: What’s Your Biggest Challenge Or Obstacle

In last month’s poll, voters cited “responsiveness and timeliness” as the biggest value your in-house creative team adds to your firm. This month we want to learn what poses the biggest challenge or obstacle to the success of your in-house team?

[ 0 ] July 19, 2011

The Value Equation Roundtables a Success

We are delighted to report that our InSource Roundtable Event held in June 2011 was a success! A total of 56 participants had lively discussions in Boston, Chicago, and New York City on the topic of “The Value Equation: Creating, Promoting and Earning Value Recognition for In-House Creative Organizations.”

[ 0 ] July 18, 2011

Creating High–Quality Work Relies on Recruiting, Training, Environment and Communicating Value

The communications materials produced by your in-house team need to support your corporate mission, give your company a competitive business advantage and make a positive impact on your company’s bottom line. Which means what your department creates must be of the highest quality. Therefore as a creative leader, your challenge is to keep your in-house […]

[ 0 ] July 15, 2011

Now Available In Print: The In-House Creative Services Industry Report

We are pleased to announce that the InSource/Cella In-House Creative Services Industry Report is now available in print and is available upon request, with a just $6 charge for up to 3 copies to cover shipping and handling, for as long as supplies last.

[ 2 ] July 6, 2011

InSource Opinion Poll: What Clients Value In You

Creating, promoting and earning value is essential to an in-house creative team’s success. As an in-house leader, you need to ensure your department is aligned with what the company values most. What do your internal clients see as the biggest value your in-house team adds to the company?

[ 0 ] July 5, 2011

Some Thoughts on Requirements for Software Solutions

There are many ways for an organization to implement a software solution, whether it is an automated workflow tool, a digital asset management system or some combination of functionality that uniquely fits the needs of the organization. Hopefully, process is used to identify the needs of the organization and the solution candidates, as well as to manage the eventual selection and rollout of the final solution.

[ 0 ] June 20, 2011

Effectively Managing Just-In-Time Creative Resources

Just-in-time (JIT) labor is a customized staffing model that ensures you have the right resources with the right talent in the right place at the right time. In the past 20 years, the use of JIT labor by in-house creative groups has grown from less than 10% to nearly 30% and is predicted to increase over the next few years.

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