I never heard this statement when I lived on the agency side of the fence: “Well that’s the way it’s always been”. But I heard it every day when I jumped to the client side to join an in-house creative team.
Managing change is an opportunity, not a problem, for in-house creative leaders. Integrating theoretical constructs for managing change with practical experience is a powerful combination in helping in-house creative leaders thrive in today’s world.
Volunteering within your industry is a solid and recognized way to build your skillset, take on projects you may otherwise not see at work, grow your career and enhance your professional development.
We would like to ask for your participation in the survey for the next In-House Creative Industry Report, as we aim to benchmark the 2014 operating year.
Happy 2015! With a new year comes a reset or a reiteration of company and department goals. As a manager, many of you are likely putting together your six- and 12-month plans for the year. A big part of this planning involves a new budget. How do you plan to allocate the bulk of your department budget this year?
In last month’s poll on managing change in your organization, 62% of responders cited “resources” as their biggest challenge to taking their team to the next level. Being understaffed is one challenge. Having the wrong people on the team can be even tougher to correct. Your weakest links can disrupt an otherwise well-functioning team and sap the spirit of your top performers. How do you course correct underperformers?
There are many similarities between change management and team sports. Sports metaphors can be great motivators. Nike’s Just Do It campaign is still at it and always changing. Under Armour isn’t only worn under anymore. These are teamwork examples of forward-thinking marketing opportunities, which discover untapped opportunities to build cultural and community awareness.
Get to know your clients as humans–they don’t bite
InSource members receive $50 off on registration to HOW design live now.
In-house creative leaders can discover new ideas, successful strategies, and mutual support by interacting with other in-house creative leaders. We can build a strong sense of community by sharing ideas, information, and personal experiences, which was the focus of the InSource Regional Roundtable held at SAS corporate headquarters in Cary, North Carolina, on November 11, 2014.