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From The Field
How to Hire a Copywriter in 5 Steps
You’re ready to hire a copywriter. Congratulations! Or, you’ve tried over and over again to find the perfect wordsmith only to fail miserably each time. To that I say – it’s you, not them.
Lead from the Middle
I believe the trick to being a great creative leader is to remain centered. No, I don’t mean the center of attention. Far...
Inspiring Creativity in the Face of Burnout
For a couple of years my team and I slaved away on a soft drink product. At first the work was a lot of fun – we had some...
Do you have a job description?
An oft repeated question, “do you have a job description?” made me realize that people have a hard time verbalizing what they do and what they want when hiring a new employee.
I Am In-House
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