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From The Field
Hiring the Right People
A creative department stocked with good people attracts other good people who want to work on that team.
Doing More With Less
If you are like pretty much every other creative leader on the planet, you are being asked (told) to do more with fewer...
Change Agent: What In-house Managers Can Learn from Team Sports
There are many similarities between change management and team sports. Sports metaphors can be great motivators. Nike’s Just Do It campaign is still at it and always changing. Under Armour isn’t only worn under anymore. These are teamwork examples of forward-thinking marketing opportunities, which discover untapped opportunities to build cultural and community awareness.
Communicating the Value of Design in 5 Easy Steps
With 17 years experience as an in-house design expert, I have noticed how many of these teams face similar challenges from the very organisations they sit within. It can be a frustrating partnership where neither party communicates particularly well with each other. Designers don’t understand business. Internal clients don’t understand design. This leads to the design team requests often falling into the “make it look pretty” category.
I Am In-House
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