Support services like design can take a back seat to revenue-generating areas of the firm. Yet no one can deny the value of a well-managed brand and clear, consistent communications. Becoming true partners with marketing, corporate communications and product development teams is key to making the value of design known
According to a survey by our company, executives interviewed said their average lunch break is 35 minutes, seven minutes less than what they reported five years ago. Taking a mid-day break is important because it allows you to recharge and renew your creative juices. If possible, step away from your desk and take a walk [...]
Often when I work with marketing and creative services organizations, a piece of technology that is usually missing is Dynamic Authoring, or Content software. For some reason, there isn’t recognition of the value of this tool outside of generating things like direct mail or email campaigns. So, here’s another take on the value of these tools.
If you must leave your cell phone on during work hours, make sure that it’s always with you, and that the volume is turned down or the phone is silenced altogether. And use a standard, professional-sounding ringtone.
As the economy struggled across the better part of the last decade and developing nations proved able to take on business services in addition to production tasks, outsourcing and offshoring conversations and activities increased. Business leaders looking to take advantage of the cost savings have asked their business unit heads to identify opportunities to offshore activities within their departments. These asks have not excluded creative departments and multimedia design and development and graphic design have been specifically targeted.
Join at least one organization where you can regularly mingle with other industry professionals, such as your local AIGA chapter, Adobe User Group, Ad Club, or of course…InSource.
At a loss for good ideas? The key is knowing where to look. Learn how to spot great ideas each and every day in an exclusive interview with creativity expert and author Sam Harrison.
Designers in a corporate environment are known to get stale working in templates with limited fonts and color palettes. How do you reinvigorate the creativity in your department, to keep design fresh?
In-house creative services teams with an hourly chargeback model must track their time—often to the quarter-hour increment. The discipline of time tracking can be off-putting for many teams at first, but the advantages of time tracking can’t be ignored, and teams generally support the practice once they understand the potential outcomes.
As you consider your career and all that you want or need to accomplish, you may want to consider using this approach to make your dreams a reality. Even though the majority of us in the creative fields are visual learners and have limited difficulty visualizing creative concepts, at times we can get bogged down when it comes to our future.
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How has your group been affected by the recent economic downturn?
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