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[ 0 ] September 6, 2012

In-House Business Startup Journal Part 7: Sell The Work, Not The Process

Any in-house creative services leader knows that process is important. From how clients initiate new projects, to how the team gets work done. It’s a very important way to manage workflow, effectiveness, productivity, and frankly…order. If we have done our jobs well, things run smoothly for the most part. Clients are happy, designers are engaged and creative, things are good.

[ 7 ] August 30, 2012

Join us for An Evening With Paula Scher

Join InSource on Tuesday, October 23 for An Evening with Paula Scher: Perspectives on the relationships between in-house and outside creative agencies. Reserve your space now!

[ 0 ] August 21, 2012

In-House Versus Agency Rates

The economic downturn and trend toward outsourcing has put added pressure on creative leaders to justify their existence. Executives will be evaluating the value of their investment in your team.

[ 0 ] August 20, 2012

Investing in Staff Training

Organizations that make the investment in training staff about the organization, the related industry, and the skills needed for success, are highly rewarded

[ 0 ] August 14, 2012

Cost-Effectiveness and Brand Intimacy = Value

The economy is in rough shape. The need for promoting your company’s goods is at an all-time high. Now is the time for in-house creative departments to prove their value.

[ 0 ] August 7, 2012

Opinion Poll: What Does Your Firm do for Holiday Cards?

As the summer winds down, preparations for the last half of the year usually include designing the firm holiday card. In our increasingly digital landscape, is a printed greeting card still the norm, or is an e-card more acceptable?

[ 0 ] August 6, 2012

Managing Across Multiple Locations

Managing multiple locations is a big change from managing the day-to-day operation of a single location. The key is to recognize these unique challenges and complexities…

[ 0 ] July 16, 2012

Moving Beyond Your Bread and Butter: Capability Brochures

If you’re looking to evolve your team’s core service offering, consider creating a capabilities brochure (or website or newsletter).

[ 0 ] July 2, 2012

Location, Location, Location

Who your group reports to and where your group is physically located can create misconceptions within the corporation and your client base.

[ 0 ] June 28, 2012

Highlights from the Boston Career Path Roundtable

InSource’s Career Path Roundtable created the opportunity to connect with peers and share insights on how to overcome career path challenges, and stimulated lively conversations focused on ways to promote best practices in the workplace.

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