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Inhouse. Creative. Connected.
National Partnerships
Roundtable Partners
Metrics that Matter
Who owns the brand in your firm?
- Marketing owns the brand, with support from upper management (42%, 10 Votes)
- Our team owns it, but we have trouble enforcing it without higher backing (29%, 7 Votes)
- Nobody truly owns it — The firm does not place a premium on brand value (17%, 4 Votes)
- Marketing owns the brand, with lukewarm support from upper management (12%, 3 Votes)
Total Voters: 24
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