Become a Referred and Preferred Partner
Will colleagues refer your team over design firms, freelancers or consultants? Here are a few ideas to ensure your team is at the top of their referral list.
Refreshing Your Company’s Brand
When your corporate executives recognize that your brand is no longer getting the results—the ROI—they need, they may reach out to your in-house creative team for fresh ideas…
Is the Technology “Tail” Wagging the Business “Dog”?
The real purpose of technology in business is to enable your business to execute faster, cheaper and with better quality—regardless of the old joke that you can pick two of those, but not all three.
Managing Creative Assets
Organizing creative services materials is smart business; when the team knows what exists versus what needs to be created, they’re better prepared to deliver creative, strategic, timely and cost-effective projects.
Make a More Valuable Contribution to Your Organization: Be Known as the Brand Experts
In the last decade or so, branding has risen in importance, becoming a buzzword in large organizations. Marketing departments either develop their new brand internally or contract an outside agency to create the brand.
Internal Training Programs for Staff Growth
The beauty of your Creative team is that their brains work differently from legal, accounting or HR.
The Art of Managing the Right-Brained
Managing creative professionals within a corporation is a unique challenge and an art.
The Diva and Divo—How They Can Help You Soar
We’ve all managed someone who felt they were so special they deserved special treatment. Someone who seemed to grab at power every step of the way. But what differentiates a designer with an attitude from a diva or divo?: the enabling by senior management.
The Value of a Business Coach
Name a highly successful athlete—he has a coach. What about that internationally recognized opera singer? She has a coach. Atul Gwande, a highly respected surgeon, just published an article in the New Yorker explaining his decision to hire a coach. Why do all these already successful professionals have coaches? Because you just can’t do it alone.
Fun Along the Way
Making work fun…sometimes this seems like an oxymoron, it’s called work for a reason, right? But we are all familiar with the proverb “all work and no play makes Jack a dull boy.” Regardless of industry, job title and role, we all need breaks within our day to allow our brains to recharge. For some this may mean water cooler breaks or coffee runs, but for others this means a few minutes on Facebook or making sure to take their lunch break away from their desk.
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