Becky Livingston is the President and Founder of Royal Apple Marketing. Her company specializes in social and digital marketing for small businesses, non-profits, and CPA firms with a particular interest in building/expanding an online brand, increasing web site traffic, and developing a strategic marketing plan that leverages digital marketing.
With 20 years’ in-house marketing and communication experience in the engineering, technology, and financial services industries, Becky has been a leader in helping teams to reach their goals through effective and strategic communication and marketing execution.
Speaker, author, and trainer, Becky enjoys helping teams to meet their full marketing potential through social and digital marketing efforts. She also volunteers her time with her dog, Abby, in the Therapy Dogs International “Children Reading to Dogs” program.
Becky holds a Corporate Training Certificate from New York University, a Master’s degree in Information Systems from PACE University, and an undergraduate degree in Marketing Communications from the State University of New York—Geneseo.
Connect with Becky on Twitter (@bmliving or @RoyalAppleMktg) and LinkedIn, or read one of her blogs at http://bit.ly/CorporateCreatives,
Royal Apple Marketing (http://www.royalapplemarketing.com/), InSource.org, or CPA Trendlines (http://cpatrendlines.com/).
This and other articles on In-Source.org by Becky Livingston, © Becky Livingston 2009-2012
As you consider your career and all that you want or need to accomplish, you may want to consider using this approach to make your dreams a reality. Even though the majority of us in the creative fields are visual learners and have limited difficulty visualizing creative concepts, at times we can get bogged down when it comes to our future.
The past few weeks, I have been traveling through Yellowstone National Park. If you have ever been, you know how majestic the scenery is. How magnificent the animal sightings can be. And, how amazingly breathtaking the sky, mountains, and clouds appear. All of those things really get the creative juices flowing.
March has certainly come in like a lion for me. I live in the northeast, specifically northern New Jersey. And this month we’ve seen our fair share of Mother Nature’s wrath. The first weekend of the month, we lost power for two days due to heavy snowfall. The second weekend of the month, we lost power for four days due to the “storm with no name,” or the “daylight savings time storm,” a.k.a. low-level hurricane. Whatever you want to call it; it was pretty devastating.
Moody March is finally over—thank goodness! And following in the footsteps of the American tradition, it’s time for a bit of spring cleaning wouldn’t you say?
As the first quarter of the new decade comes to a close, I have seen a couple articles about innovation lately, particularly about Google and how its “angle’s” spread their wings. In the March 8 edition of “Business Week,” Spencer Ante and Kimberly Weisul wrote about how Google’s past employees have networked and invested in 200 fledging companies since 2005. They like to swap investment ideas and back startups together. They have taken an opportunity, put it through the innovation machine and come out on top with a new and improved model, shaping the wave of innovation. Why not do the same thing in your organization and your life in 2010? Read more about tips on how you, as creative professionals, might consider bringing innovation into the workplace.
There are times when work is just a four letter word. I’m sure you’ll agree, there are those moments when being effective and productive is more painful than stubbing your toe on the bed post.
However, what’s really challenging is being a creative professional working in a non-creative industry for non-creative decision-makers. How do you do it? Well, that’s part of the charm of being a creative person. You have the skill set to adapt to any situation. You are a knowledge worker – aka super hero.
This month’s article focuses on how you can help those who don’t do your day-to-day work to understand what you do and how you can positively impact the bottom line through decisions made by others.
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