Becky Livingston is the Senior Manager, Social Media Marketing at CPA2Biz, Inc., a subsidiary of the American Institute of Certified Public Accountants (AICPA). In her role, she provides strategic oversight and planning for the organization’s social media activities, from planning to measurement (SEO and SEM) and ROI.
She has nearly 20 years’ marketing and communication experience with a focus on engineering, financial services, and social media marketing. In the past, she has been a leader in brand and change management initiatives, and enjoys helping teams to reach their goals through effective project management and strategic communication implementation.
Further, Becky recently authored an American Society for Training and Development InfoLine booklet on the use of Web 2.0 in the Learning Space. She also pens the Corporate Creatives blog and is a guest blogger for InSource.org. She is frequently asked to panel discussions on social media and enjoys teaching social media to a variety of non-profits in the North Bergen, NJ and Westchester, NY counties.
She is on the Board of Directors of InSource, a non-profit advocacy group for in-house creative professionals. Becky is also an active member of the American Management Association and is a Certified Toastmaster (CTM). She also teaches public speaking and graphic design courses locally, and volunteers her time with her dog, Abby, in the Therapy Dogs International Children Reading to Dogs program.
Becky holds a Corporate Training Certificate from New York University, a master’s degree in Information Systems from PACE University, and an undergraduate degree in Marketing Communications from the State University of New York—Geneseo.
Connect with Becky on Twitter (bmliving) and LinkedIn (http://www.linkedin.com/in/bmliving) or read her blog at http://corporatecreatives.blogspot.com/.
This and other articles on In-Source.org by Becky Livingston, ©Becky Livingston 2009-2010
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Lessons on leadership are all around us. You know I saw Moneyball earlier this year. And there have been dozens of movies and books written on the topic. But, there was a recent article I read that ignited this blog. It’s about how Andy Bernard, a fictional character from the television show The Office, makes [...]
With the creative job market opening up and graduates entering the workforce, I thought I would spend a little time talking about a variety of steps you can take to land a job at a creative agency or as an in-house creative professional. The advice below is peppered with my own experience, as well as input from a variety of agencies, including AKQA, JESS3, Code & Theory, and Mekanism.
First and foremost, team leaders must stick up for what their teams do. Marketing, creative staff, and designers seem to get the short stick of the deal more often than not. I am unsure what people think we do all day. Color in coloring books?
Let’s face it, creative people like to brainstorm. We are idea generators and dream makers. We love to think outside the box, color outside the lines, and call our own shots.
So when I attended a brainstorming session in January with a room full of linear thinkers, it got me thinking about certain techniques people use during brainstorming session. One in particular came to mind—D.U.C.K.—Don’t Use Creativity Killers.
I work in the financial services industry. I must say, as a marketing pro with a serious creative bent, financial services is not as sexy as some other industries to work in.
As 2010 comes to a close and we reflect upon what took place not only in this year, but also throughout the decade, I must say, I never thought I’d actually come to hear or read, in this case, the following:
“According to a recent survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify “creativity” as the most important leadership competency for the successful enterprise of the future,” from Nicole Skibola’s blog “The Social Responsibility to Generate Employee Happiness.”
The other day I was reading an article from Inc. magazine about how to hire for creativity. Now this is a no-brainer for those of us in the field. Am I right Maybe. Maybe not.
My office location recently changed and we relocated to a shared-office space. Prior to the move, my supervisor asked the senior marketing team to join her for a meeting. During our meeting, we talked about the new/revised dress code for our staff. Once finished, we were to share the information with our teams.
A few months ago I was reading an article about companies not being a democracy. The author is a self-proclaimed “turnaround ace,” who offers solid advice to employees about how employers “see” them. After reading his article I’m not surprised he feels the way he does about leadership. “The most effective leaders are benevolent dictators who hold employees accountable,” he writes.
ecently I was reading an article Ideacide (14 Ways to Kill Creativity) and thought, now this could lead to something good. But, let’s spin the concept a bit to see how we can overcome the death threats to creativity. In the article, Youngme Moon, author of Different: Escaping the Competitive Heard, shared thoughts from her video, “My Anti-Creativity Checklist,” on how to stifle creativity.
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