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Key Contributors


Vivian Fransen: Secretary for the InSource Board

Vivian is a self-employed writer, editor, and proofreader, working primarily with pharmaceutical and medical education companies these days. She has previously worked with various nonprofit organizations as a director of development, a hospital grants administrator, and a university development officer, as well as a communications officer with The Robert Wood Johnson Foundation in Princeton, New Jersey.

She received a degree in sociology from Gordon College (Wenham, Massachusetts) and a master’s degree in public administration from Baruch College, The City University of New York.

Luis Cabral: Key Contributor, Digital.

Luis Cabral is currently a freelance web-developer based in New York City.  He is currently completing a certification course in Web Development at The NYU School of Continuing and Professional Studies.  Prior to this, Luis had 15+ years at IBM as a client technical professional.  In this role he was responsible for working with customers to help define their business requirements and propose software solutions to address those needs.  His focus was on business process management and cloud based software products.  Luis worked with clients in Banking and Finance as well as New York City and New York State Agencies.  He holds a BA in Computer Science from Hunter College and an MBA in Finance from Fordham University.

Adam Fry Pierce: Key Contributor, InSource events.

As an innovative marketer, Adam specializes in branding, business process reengineering (BPR), social media, and strategic design management (SDM). He has a knock for sustainability and an impressive background in event planning, of which he puts to use in volunteer efforts for a number of organizations.

Adam is the co-founder of The Fulcrum Agency, an organization helping Fortune 500 leaders build sustainable business strategies based on functional, responsible, and profitable platforms with achievable goals while empowering the long-term culture.

Adam has an advertising degree from WSU, and found his professional passion in the field of management consulting for creative professionals. Having worked with major companies such as Harley-Davidson, Washington State University, and the William Morris Agency, Adam is no stranger to working with major global influencers.

To collaborate with Adam, or see what he is up to, check out his blog at www.adamfrypierce.wordpress.com

Eric Rhinehart: Key Contributor, Brand and Design.

Eric is a marketing art director with a history in healthcare, luxury, food, fashion and travel.  He has honed his advertising, branding and marketing skills at firms as diverse as Express Scripts, Movado and several Condé Nast titles.  Years of guerilla freelancing and in-house experience have provided him with a resource of workflow, process and best practice tools.

Also a painter, Eric is a member of the artist-run Artists’ Gallery in Lambertville NJ.  Eric has a degree in Illustration from Parsons The New School of Design.

Ava Salazar: Key Contributor, Brand and Design.

Ava is a native-born Filipino who came to New York to study design. Currently, she works as a graphic designer at a marketing firm in Westchester County. She creates identity systems and websites for a wide range of clients in diverse industries such as real estate, finance and retail. To further her education, she attended Massimo Vignelli’s Master Designer Workshop, an intensive course in graphic and typographic design, in Rochester Institute of Technology.

Her extensive experience has armed her with strong knowledge in print and digital media. She received a BFA degree in Communications Design from Pratt Institute in 2009.