InSource Community

InSource members:

• Are decision-makers
• Are employed with Fortune 500 companies
• Are solicited by hundreds of advertisers for their spending dollars
• Are corporate creative leaders who influence marketers and executive management on best practices for spending for creative services and support
• Read GDUSA, Communication Arts, HOW Magazine and Print
• Participate in online social communities like LinkedIn, Facebook and MySpace
• 60% manage staffs between 1-5, 21% manage staffs between 6-10 and 12% manage staffs of 20 or more creative service professionals
• 66% are not hiring full time staff in the next year
• 60% buy $50,000 or more a year in printing
• 44% recommend or specify printers
• 35% authorize print spending
• 84% spend more than $10,000 annually on computer software and peripherals
• 50% spend more than $10,000 annually on computer hardware
• 70% work in-house
• 35% work for companies with more than 1,000 employees
• 45% are graphic designers who specialize in print
• 38% work for Creative Services departments
• 27% work in Marketing
• 31% work in departments that report up through marketing
• 60 to 90% provide print collateral, advertising, marketing communications, corporate identity, direct marketing, publication design, web design, photography, presentations and copywriting in-house
• The number one biggest challenge all in-house design leaders face is “how to keep up with all of the work”
• 32% say “fresh thinking” is their biggest challenge
• 29% say “recognition, policy compliance and communicating value” are there biggest challenges

Titles:

• VP, Creative Director
• Director Creative Services
• Director Brand and Design
• Creative/Marketing Services Manager
• Design Manager
• Creative Director
• Director
• Art Director
• Production Manager
• Graphic Designer
• Web Designer

Three Biggest Challenges:

• Getting my clients to comply with my department policies and procedures
• Keeping up with the workload
• Getting the organization to understand the value that my team provides

Memberships:

• AIGA
• DMI
• AMA

Social Networks:

LinkedIn………………………………………………………….. 58%

FaceBook…………………………………………………………. 31%

MySpace………………………………………………………….. 23%

Don’t belong to any……………………………………………. 27%

Employer:

Large corporation………………………………………………. 85%

Vendor………………………………………………………………. 8%

Educational institution………………………………………….. 4%

Freelance……………………………………………………………. 4%

Employer size:

Under 100…………………………………………………………. 16%

Under 1,000………………………………………………………. 55%

Over 1,000…………………………………………………………. 46%

Over 5,000…………………………………………………………. 23%

Creative staff size:

5 or under………………………………………………………….. 56%

10 or under………………………………………………………… 80%

10 or more…………………………………………………………. 20%

Department employed by:

Creative Services………………………………………………… 62%

Marketing………………………………………………………….. 27%

Sales…………………………………………………………………… 4%

Department reports up to:

Marketing…………………………………………………………… 54%

Other…………………………………………………………………. 27%

Communications………………………………………………….. 15%

HR……………………………………………………………………….. 8%

Sales…………………………………………………………………….. 4%

Services department provides:

Print collateral design……………………………………………. 88%

Photography………………………………………………………… 77%

Direct Mail design………………………………………………….. 77%

Marketing Communications…………………………………….. 77%

Publication design…………………………………………………. 73%

Multi-media………………………………………………………….. 72%

Web design…………………………………………………………… 70%

Corporate identity………………………………………………….. 69%

Advertising………………………………………………………….. 69%

Illustration…………………………………………………………… 65%

Corporate presentations…………………………………………. 65%

Sales promotion……………………………………………………. 54%

Brand management……………………………………………….. 54%

Copywriting………………………………………………………….. 46%

Naming………………………………………………………………… 46%

Annual report design……………………………………………… 42%

Package design ……………………………………………………… 39%

Environmental design ……………………………………………. 39%

Communications strategy……………………………………….. 23%

Book design………………………………………………………….. 23%

Interactive media………………………………………………….. 27%

Information architecture………………………………………… 12%

Designer?

Yes……………………………………………………………………… 85%

No……………………………………………………………………….. 15%

Type of Designer:

Graphic………………………………………………………………….. 89%

Web……………………………………………………………………….. 8%

New Media……………………………………………………………… 8%

Packaging………………………………………………………………. 4%

Why attracted to InSource?

In-house skew……………………………………………………….. 39%

Meet others like myself…………………………………………….. 8%

Professional development………………………………………… 4%

Topics that interest InSource members:

Department planning………………………………………………. 73%

Project management………………………………………………. 69%

Motivating staff…………………………………………………….. 65%

Salary guidelines…………………………………………………… 54%

Branding……………………………………………………………… 54%

Corporate identity management……………………………… 54%

Marketing……………………………………………………………. 39%

Staffing……………………………………………………………….. 31%

Packaging design………………………………………………….. 23%

Web design………………………………………………………….. 23%

Paper………………………………………………………………….. 23%

Macintosh support……………………………………………….. 23%

Printing………………………………………………………………. 19%