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Board Members

Leadership

Andrew R. Brenits,  President

Andy recently relocated to Phoenix Arizona with his Family to build and lead the Creative Services team within the Corporate Communication group at Arizona Public Service. His team of designers, video producers, and photographers create APS’s internal and external marketing and communications collateral.

Andy’s career began working for small studios in the Flatiron district of Manhattan, before moving to in-house positions at Banana Republic, Gap, the National Football League, and KPMG. He managed his own successful design consultancy for 10 years before returning to the ranks of in-house creatives.

In addition to his BFA in Graphic Design from the School of Visual Arts, Andy holds a Masters Degree in Design Management from Pratt Institute where he also taught the subject in the graduate Communications Design program at Pratt Institute for 8 years. He was most recently a panelist at the HOW in-house managers conference, and has lead roundtables on career paths, metrics, and proving value for in-house teams.

Robin N. Colangelo, Vice President

Director, Partnerships and Sponsorships

Robin leads a global in-house creative team for White & Case, where she manages the global brand and oversees print and web design produced in the firm’s New York City and Manila offices.

In her current role, Robin has been managing an award winning team of designers, production specialists and proofreaders for the past 6 years.  Her team of creative professionals design and produce the firm’s global marketing collateral, branding, identity, annual reports and event materials.

Kim Kiser

Director, Editorial

After 17 years in New York, Kim relocated to Austin, Texas to join Dimensional Fund Advisors as Vice President, Creative Director, where she oversees the editorial, design, interactive and presentations teams. For most of the past decade, Kim served as Vice President, Global Creative Director for Morgan Stanley, where she managed the brand and oversaw print, Web and animation design produced in the firm’s New York, London and Tokyo studios. Prior to Morgan Stanley, Kim worked on the agency side as an art director for the arts, biotech, finance and publishing industries. With a Bachelor of Journalism from the University of Texas at Austin, Kim started her career as a copywriter, writing television, radio and print ads. She earned a Master’s degree in Communications Design from Pratt Institute, where she later taught Psychology of Visual Perception in the Graduate Communications Design department for eight years.

Ed Roberts

Director, Marketing

Ed attended the College of Design at North Carolina State University and began his career as an assistant art director at American Scientist magazine, designing information graphics for some of the world’s leading scientists. In 2000, he worked as an art director in a high-tech business-to-business advertising agency; his clients included CREE and Tyco among others.

After working in advertising agencies developing identity systems, promotional advertising, environmental graphics, websites, packaging and publication design, Ed became an in-house design manager at a government agency in 2004. Today his talented, award-winning team of creative and strategic superheroes markets an organization that manages billions of dollars in electric generation assets and serves over 500,000 consumers.

Ed’s mission as an in-house design manager is to support, educate and motivate his team to create beyond their perceived talents. He is an editorial council member and contributor to HOW magazine’s InHOWse Design Blog and has spoken nationally about measuring the success of in-house communication projects. Follow Ed (@InHouseObs) on Twitter for more insights.

Cindy Salant

Director, Events

Cindy is the New York Metro Region Business Development Manager for Mohawk Fine Papers, where she spends most of her time consulting with design firms, ad agencies, print production managers, corporate end users and printers on all aspects of paper selection and procurement. Her vast knowledge and experience in the printing process has positioned her as a “go to” person for expert advice on paper and production as it relates to paper choices.

Shani Sandy

Director, Digital

Shani began her design career as a Creative Intern at Young & Rubicam with aspirations of becoming an Art Director. Not quite ready to abandon her passion for painting and her curiosity of other disciplines, she left NYC for Boston to pursue a BFA in Studio Art & Computer Art and a BA in Art History at Tufts University and The School of the Museum of Fine Arts. She worked as an Art Instructor and as a Graphic & Web Designer for Publishing, Music, and Non-Profit clients until returning to her hometown of New York City.

Nine years later, Shani is the Creative Director at the once start-up Capital IQ, now known as S&P Capital IQ, a part of the McGraw-Hill Companies. She serves as the leader and mentor of the Design team focusing on communication design, branding, and interaction design. She has had the unique experience of actively growing and transforming the company’s identity and being part of many first-ever initiatives.

Clarissa V. Zorr,

Director, Brand and Design 

Clarissa is originally from Rio de Janeiro, Brazil but lived in San Diego, CA for 16 years. She recently relocated to Brooklyn, NY and is currently the Creative Director at a boutique employer branding firm. She’s an award winning designer with extensive experience in providing creative and strategic direction for Fortune 500 brands in the insurance, beauty/fashion, transportation, real estate, and Pharma industries.

She holds a B.A. in Graphic Design from San Diego State University.

Key Contributors

Vivian Fransen: Secretary for the InSource Board

Vivian is a self-employed writer, editor, and proofreader, working primarily with pharmaceutical and medical education companies these days. She has previously worked with various nonprofit organizations as a director of development, a hospital grants administrator, and a university development officer, as well as a communications officer with The Robert Wood Johnson Foundation in Princeton, New Jersey.

She received a degree in sociology from Gordon College (Wenham, Massachusetts) and a master’s degree in public administration from Baruch College, The City University of New York.

Luis Cabral: Key Contributor, Digital.

Luis Cabral is currently a freelance web-developer based in New York City.  He is currently completing a certification course in Web Development at The NYU School of Continuing and Professional Studies.  Prior to this, Luis had 15+ years at IBM as a client technical professional.  In this role he was responsible for working with customers to help define their business requirements and propose software solutions to address those needs.  His focus was on business process management and cloud based software products.  Luis worked with clients in Banking and Finance as well as New York City and New York State Agencies.  He holds a BA in Computer Science from Hunter College and an MBA in Finance from Fordham University.

Kim Conder: Key Contributor, Marketing

Kim Conder is the Director of Creative Services for the Durham Convention & Visitors Bureau, the accredited destination marketing organization for Durham, NC. Kim and her in-house design team are responsible for the creative direction and production of the Bureau’s award-winning marketing collateral and web materials, as well as managing the continued deployment of the overarching brand for Durham, NC. Kim holds a B.A. in Journalism with a concentration in Visual Communications from the University of North Carolina at Chapel Hill.

Adam Fry Pierce: Key Contributor, Events.

As an innovative marketer, Adam specializes in branding, business process reengineering (BPR), social media, and strategic design management (SDM). He has a knock for sustainability and an impressive background in event planning, of which he puts to use in volunteer efforts for a number of organizations.

Adam is the co-founder of The Fulcrum Agency, an organization helping Fortune 500 leaders build sustainable business strategies based on functional, responsible, and profitable platforms with achievable goals while empowering the long-term culture.

Adam has an advertising degree from WSU, and found his professional passion in the field of management consulting for creative professionals. Having worked with major companies such as Harley-Davidson, Washington State University, and the William Morris Agency, Adam is no stranger to working with major global influencers.

To collaborate with Adam, or see what he is up to, check out his blog at www.adamfrypierce.wordpress.com

Eric Rhinehart: Key Contributor, Brand and Design.

Eric is a marketing art director with a history in healthcare, luxury, food, fashion and travel.  He has honed his advertising, branding and marketing skills at firms as diverse as Express Scripts, Movado and several Condé Nast titles.  Years of guerilla freelancing and in-house experience have provided him with a resource of workflow, process and best practice tools.

Also a painter, Eric is a member of the artist-run Artists’ Gallery in Lambertville NJ.  Eric has a degree in Illustration from Parsons The New School of Design.

Ava Salazar: Key Contributor, Brand and Design.

Ava is a native-born Filipino who came to New York to study design. Currently, she works as a graphic designer at a marketing firm in Westchester County. She creates identity systems and websites for a wide range of clients in diverse industries such as real estate, finance and retail. To further her education, she attended Massimo Vignelli’s Master Designer Workshop, an intensive course in graphic and typographic design, in Rochester Institute of Technology.

Her extensive experience has armed her with strong knowledge in print and digital media. She received a BFA degree in Communications Design from Pratt Institute in 2009.

 Advisors

Andy_Epstein1Andy Epstein

Andy is a veteran in-house design manager, creating and growing in-house design teams for Commonwealth Toy and Gund before restructuring and growing the 100-person creative team at Bristol-Myers-Squibb. He currently leads an in-house design team at Designer Greetings, developing the company’s products and point-of-sale materials. Andy has written and spoken extensively on in-house issues, was the co-founder of InSource and currently heads the AIGA In-house Task Force. He edits and contributes to the HOW InHOWse blog and recently published The Corporate Creative with HOW Books.

 

Adam_GreissAdam Greiss

Adam is Vice President/Creative Director, and Global Head of Creative Services for Morgan Stanley. He manages the New York operation and functionally oversees London, Tokyo, and off-site. The Creative Services Studio is responsible for the Firm’s print, web, and animation design for both the institutional bank and the retail business. Adam has been with Morgan Stanley since 1999.

Prior to Morgan Stanley, Adam came from the studio/agency-side, which included owning his own firm from 1992-1997. In the agency days, Adam specialized in music and entertainment, CD packaging, editorial, commercial real estate, and corporate. Adam has 50 industry awards, including AIGA, TDC, Print, Graphis, SPD, etc…, he has served on the TDC Board and the ADC Membership Committee, and he currently serves on the Board of Directors for his local Little League.

Adam has been an Adjunct Professor since 1992 — teaching Typography at School of Visual Arts, of which he is also a graduate. He holds a BFA in Graphic Design/Media Communication.

 

Conor_SmithConor Smith

Conor Smith is president of The BOSS Group, a leading provider of human capital solutions for the interactive, creative and marketing professions.   The BOSS Group was founded in 1987 and has seven locations throughout the United States. As president Smith is responsible for providing overall strategic direction, overseeing and developing business development and talent acquisition plans, performance management metrics, and developing and maintaining key client relationships.

Smith joined The BOSS Group in 2002 and has played an integral role in taking the organization from two to seven branches and growing revenue 675% during this timeframe.  In addition, The BOSS Group has won numerous awards including Best of Staffing: Job Candidates, Inavero, 2010, 2011 and 2012, Best of Staffing: Clients, Inavero, 2011 and 2012, America’s Fastest Growing Staffing Firms, Staffing Industry Analysts, 2007, Fastest Growing Companies, Washington Business Journal, 2007, Best Places to Work, Washington Business Journal, 2006 & 2007 and Great Places to Work, Washingtonian Magazine, 2007.

Smith was also a visionary behind the launch of two successful start-ups born from The BOSS Group: Cella Consulting and Proposal Development Consultants.

Smith holds a BA degree from King’s College and an MBA from Penn State University.

Gary Lynch

Gary has been in the media business for over 20 years and is currently the Group Publisher for F+W Media’s Design, Publishing and Writing communities. Collectively these three communities reach over 500,000 creative professionals with market leading brands such as HOW, Print, Digital Book World and Writers Digest. Gary is responsible for the day-to-day management, business development and business strategy for all product lines associated with each community – events, magazines, books, e-commerce, e-media and online learning. Prior to joining F+W Media Gary held senior management positions at Incisive Media, Reuters, Thomson Financial and Institutional Investor/Euromoney where he was responsible for a broad portfolio of media properties and managed offices in London, Chicago, New York and Singapore.

jherbergerJeni Herberger

After entering UCLA to become a physician, Jeni found her true calling and received a degree from the University of California, Irvine in Theater. Her exposure to the fashion industry and stage lead her into a career that has ran the artistic gamut from commercial photography to stage design to creative direction.

Jeni is a host of blog talk radio’s, “Talk Story with Jeni”, a bi-weekly show that invites listeners into the conversations between the great design thinkers of our time. She is on the national advisory committees for InSource and AIGA Initiative. She writes articles for various industry magazines such as HOW Magazine, Communication Arts and Business Journal. She is a featured speaker for AIGA, AMA, AdClub and HOW Design Conference. She also shares innovative ideas and practices with the readers of her blog at www.jeniherberger.com

Internationally-recognized as a powerful force in changing the way people approach the business of branding and design, Jeni works tirelessly with creative professionals and corporate leaders teaching them to connect and communicate. Known for her uncanny ability to break down the walls between business policy and brand  strategy, Jeni has spent the past 20-something years working with creative and corporate leaders to identify practical strategies on “doing business better”. She focuses on the fundamental components of complex practices and with her team of strategists at The Fulcrum Agency consults with Fortune 500, mid-size companies and non-profits offering action plans and on-site training grounded in strategy and focused on getting results. Her clients include Harley-Davidson (HOG), Green Coffee Mountain Roaster (GMCR), and V.F. Corporation (VFC) to name just a few.