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Andy Epstein

Andy is a veteran in-house design manager, creating and growing in-house design teams for Commonwealth Toy and Gund before restructuring and growing the 100-person creative team at Bristol-Myers-Squibb. He currently leads an in-house design team at Designer Greetings, developing the company’s products and point-of-sale materials. Andy has written and spoken extensively on in-house issues, was the co-founder of InSource and currently heads the AIGA In-house Task Force. He edits and contributes to the HOW InHOWse blog and recently published The Corporate Creative with HOW Books.

Adam Greiss

Adam is Vice President/Creative Director, and Global Head of Creative Services for Morgan Stanley. He manages the New York operation and functionally oversees London, Tokyo, and off-site. The Creative Services Studio is responsible for the Firm’s print, web, and animation design for both the institutional bank and the retail business. Adam has been with Morgan Stanley since 1999.

Prior to Morgan Stanley, Adam came from the studio/agency-side, which included owning his own firm from 1992-1997. In the agency days, Adam specialized in music and entertainment, CD packaging, editorial, commercial real estate, and corporate. Adam has 50 industry awards, including AIGA, TDC, Print, Graphis, SPD, etc…, he has served on the TDC Board and the ADC Membership Committee, and he currently serves on the Board of Directors for his local Little League.

Adam has been an Adjunct Professor since 1992 — teaching Typography at School of Visual Arts, of which he is also a graduate. He holds a BFA in Graphic Design/Media Communication.

Conor Smith

Conor Smith is president of The BOSS Group, a leading provider of human capital solutions for the interactive, creative and marketing professions.   The BOSS Group was founded in 1987 and has seven locations throughout the United States. As president Smith is responsible for providing overall strategic direction, overseeing and developing business development and talent acquisition plans, performance management metrics, and developing and maintaining key client relationships.

Smith joined The BOSS Group in 2002 and has played an integral role in taking the organization from two to seven branches and growing revenue 675% during this timeframe.  In addition, The BOSS Group has won numerous awards including Best of Staffing: Job Candidates, Inavero, 2010, 2011 and 2012, Best of Staffing: Clients, Inavero, 2011 and 2012, America’s Fastest Growing Staffing Firms, Staffing Industry Analysts, 2007, Fastest Growing Companies, Washington Business Journal, 2007, Best Places to Work, Washington Business Journal, 2006 & 2007 and Great Places to Work, Washingtonian Magazine, 2007.

Smith was also a visionary behind the launch of two successful start-ups born from The BOSS Group: Cella Consulting and Proposal Development Consultants.

Smith holds a BA degree from King’s College and an MBA from Penn State University.

Gary Lynch

Gary has been in the media business for over 20 years and is currently the Group Publisher for F+W Media’s Design, Publishing and Writing communities. Collectively these three communities reach over 500,000 creative professionals with market leading brands such as HOW, Print, Digital Book World and Writers Digest. Gary is responsible for the day-to-day management, business development and business strategy for all product lines associated with each community – events, magazines, books, e-commerce, e-media and online learning. Prior to joining F+W Media Gary held senior management positions at Incisive Media, Reuters, Thomson Financial and Institutional Investor/Euromoney where he was responsible for a broad portfolio of media properties and managed offices in London, Chicago, New York and Singapore.

Jeni Herberger

After entering UCLA to become a physician, Jeni found her true calling and received a degree from the University of California, Irvine in Theater. Her exposure to the fashion industry and stage lead her into a career that has ran the artistic gamut from commercial photography to stage design to creative direction.

Jeni is a host of blog talk radio’s, “Talk Story with Jeni”, a bi-weekly show that invites listeners into the conversations between the great design thinkers of our time. She is on the national advisory committees for InSource and AIGA Initiative. She writes articles for various industry magazines such as HOW Magazine, Communication Arts and Business Journal. She is a featured speaker for AIGA, AMA, AdClub and HOW Design Conference. She also shares innovative ideas and practices with the readers of her blog at

Internationally-recognized as a powerful force in changing the way people approach the business of branding and design, Jeni works tirelessly with creative professionals and corporate leaders teaching them to connect and communicate. Known for her uncanny ability to break down the walls between business policy and brand  strategy, Jeni has spent the past 20-something years working with creative and corporate leaders to identify practical strategies on “doing business better”. She focuses on the fundamental components of complex practices and with her team of strategists at The Fulcrum Agency consults with Fortune 500, mid-size companies and non-profits offering action plans and on-site training grounded in strategy and focused on getting results. Her clients include Harley-Davidson (HOG), Green Coffee Mountain Roaster (GMCR), and V.F. Corporation (VFC) to name just a few.