What’s new for InSource in 2010?

2010 is an important year for all of us but especially so for InSource. Why? In 2010, we’re making a promise to our members to get back to basics and that means a return to the very things our members told us they liked most about InSource. Glenn Arnowitz and Andy Epstein began with a vision years ago to bring inhouse creative leaders together around a table to discuss issues close to the heart of everyone. The funny thing we discovered by doing this: the issues were common across the board. These roundtable discussions yielded some great “best practices” that were found to be the real value of InSource. InSource was born out of this idea of sharing.

Over the past few years, this entirely volunteer organization has experimented with different ways to bring together creative leaders to continue this heritage. Some experiments have been more successful than others. In October of last year, the InSource board of directors gathered to revisit our mission and brand. What we did leave with was a renewed passion for a return to our roots.

With this renewed sense of purpose, we’ve created a new strategic plan for 2010. We’ve identified key characteristics of the InSource brand that will define us going forward. Unlike most other design organizations, InSource is committed to supporting leaders responsible for running inhouse creative businesses. With this in mind, we introduce an evolved brand identity that simply and boldly positions InSource as THE network for inhouse creative leaders. Our new logotype utilizes a bold font with unique character and a split color palette, emphasizing “in.” Our new tagline “Inhouse. Creative. Connected.” reinforces the real value the InSource network provides.

Also in 2010, InSource has made a commitment to bring back the roundtable discussions that made for great dialogue and sharing among our members. In May, InSource will host roundtable meetings in New York, Chicago, Seattle and Dallas. These meetings will happen concurrently and will be designed to address specific issues we’ve identified from our member surveys that impact our members most. We will compile summaries from all 4 meetings and post these on our website to share with members following each meeting.

In October, we plan to do the same thing in 4 different cities and with a different topic. We will host these meetings in Boston, Los Angeles, the Raleigh-Durham area of North Carolina and Minneapolis.

This year, InSource has also teamed up with Cohen Miller Consulting to present a series of 5 webinars that address the special management issues creative inhouse leaders face. Topics range from staffing strategies and operations to self-promotion and marketing.

Probably the biggest visible aspect of the new InSource is our revamped website. Our website has been specially designed to provide maximum interaction and to promote sharing among members. Watch for this exciting relaunch to happen on March 15th at www.in-source.org.

Tags: featured, What's new?

Category: News