Change Agent: What In-house Managers Can Learn from Team Sports

Reading Time: ( Word Count: )

Print
By Barbara Moser
There are many similarities between change management and team sports. Sports metaphors can be great motivators. Nike’s Just Do It campaign is still at it and always changing. Under Armour isn’t only worn under anymore. These are teamwork examples of forward-thinking marketing opportunities, which discover untapped opportunities to build cultural and community awareness.

About InSource Content Contributor Barbara Moser
BarbaraMoserBarbara Moser uses her 20+ years of advertising agency experience and applies it to the corporate healthcare industry, serving on teams integrating digital and creative projects. She is part of a team of designers with strong Project Management skills, who deliver informational corporate brand results. A former Velodrome bicycle racer, she enjoys reading about art, creativity, sports psychology and riding her custom Italian road bicycle.
 
 

Other Posts You Might Like

Five Actions To Take Before Your Next Presentation

Five Actions To Take Before Your Next Presentation

You're scheduled for a presentation. Maybe presenting to a few decision-makers, perhaps speaking to a larger audience. Either way, positive actions beforehand can make you a stronger presenter. Here are five suggestions: 1. Live with your audience Once you commit to a...

Rebranding a Corporate Law Firm

Rebranding a Corporate Law Firm

Longtime friend of InSource, Brandie Knox, who is the principal and creative director of Knox Design Strategy, shared a recent successful case study with us. Knox has an interesting career story. Prior to running her own design firm, she led an in-house design team at...

Pin It on Pinterest

Share This