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Opinion Poll: Make it work

[ 0 ] November 1, 2013 |

In last month’s poll, 62% of responders said they augment their in-house creative team with specialty skills from agencies. Whereas in the past, sending work to agencies was viewed as defeat for an in-house team, nowadays, leveraging agencies is seen as essential.

What does your team do to ensure a successful in-house/agency partnership?

  • We leave our egos at the door and collaborate (80%, 12 Votes)
  • We are a part of all design reviews (47%, 7 Votes)
  • We keep agencies on track when they veer too far out of brand (47%, 7 Votes)
  • We help select the agency (20%, 3 Votes)
  • We stay open to pushing out of brand if it works (20%, 3 Votes)
  • We drive the creative (13%, 2 Votes)

Total Voters: 15


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Category: Opinion Poll

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