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2013 In-House Industry Benchmarking Survey

[ 0 ] January 10, 2013 |

For the third year in a row, InSource, the resource for creative in-house leadership, Cella, a management consulting company exclusively serving the needs of in-house creative leaders, and the BOSS Group are teaming up to benchmark the in-house creative community.

Both InSource and Cella have missions that set them apart from most other in-house organizations in that they have identified “creative leadership” as their main focus. The results of this survey will provide valuable insights, a source of validation and direction to in-house creative leaders. The survey takes just about 10 minutes to complete, and you can access it by clicking the link below.

To take this year’s survey go to

While in the survey we will ask you to provide your corporate email address so that we can provide you the results and minimize multiple responses from companies. We will not report on or otherwise correlate your company name and the provided data outside of the specific context of creating an industry benchmarking report. Your participation will be anonymous. Thank you in advance for your participation in the 2013 In-house Creative Services Report.

Our 2012 survey featured data from more than 360 in-house creative departments that represented Fortune 500 companies, as well as middle market companies, educational institutions and non-profit organizations. The 2012 report is available for download at

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About Andrew Brenits: Andy Brenits is the President of InSource and creative services leader at APS. Passionate about the design process and how design can be used to increase, even drive, profitability when used effectively and consistently, he’s been providing thought leadership, creative solutions, and big ideas for 20 years. An inspired design leader, Andy is accomplished at driving strategy and process for creative teams and has a strong record in building, managing, and leading creative teams that deliver exceptional business results and creative ideas. View author profile.

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