No matter how large, talented or versatile your in-house creative team is, at some point, the need arises to hire an outside agency. The success of the partnership depends on how collaborative the relationship is and how much influence your in-house team has in the process. Being handed a completed campaign that veers wildly from all brand standards your team has worked tirelessly to put in place, not only ruffles your designers’ feathers, it detracts from the value your team brings to the firm. On the flip side, when an agency acts as an extension of your team, the results can be first rate.
Take this month’s poll and let us know how much influence your team has on agency relationships.
Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...
