Over the years I have seen new managers make some fundamental mistakes, and those mistakes have taken time to recover from. As a creative services manager, your job is to make your team more effective and productive than they would have been without you. You should be able to plan, organize, direct and motivate. You probably have heard many times that as a manager you are only as good as your people. So how do you motivate your team to do their best? How do you encourage people to follow you as a leader to achieve a common goal? Here are a few basic behaviors I have learned that may help you as a new manager.[This content is protected for registered InSource members only. Please log in, or register as a member. Registration is free.]
How much work do you delegate to outside agencies? Are you fulfilling their—and your team’s—potential? Learn more about working with agencies at InSource’s upcoming signature event: An Evening with Paula Scher—Perspectives on the Relationship Between In-House and Outside Creative Agencies.