What’s Your Strategy for Doing Strategy?
Setting strategy isn’t the same as leading strategy. Even the best strategist can falter when it comes to implementing and sustaining the right direction for the business.[This content is protected for registered InSource members only. Please log in, or register as a member. Registration is free.]
Who does your team’s strategy? Are the most strategic assignments doled out to agencies while your team is stuck being an order taker? Weigh in on this month’s Opinion Poll.
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