“Today, many of these issues are becoming more and more critical. Corporate creative teams are under tremendous pressure to do more with less. They are working with less time, fewer marketing dollars and increased expectations driven by businesses with lofty goals delivering increasingly standardized products. Many companies have recognized the importance of maintaining the personality and culture of a brand, and proper design management is the cornerstone to insure brand equities are maintained. That is why groups like ours remain dedicated to help these creative teams by providing the tools and real-world solutions that help showcase in-house design as a strategic marketing function.”
[private_level]Read more of Marty Shova’s comments on the state of in-house design in the July issue of GD:US: shovagdusa_1[/private]