InSource, Cella Consulting, and The BOSS Group have partnered to present the 2012 In-House Creative Service Industry Report, benchmarking internal creative departments within corporations and other organizations throughout the U.S. and beyond. The report is based on findings of a January 2012 survey of more than 360 marketing, design and communications team leaders nationwide and globally, and gives an insider’s view into the current state of in-house creative. With a large percentage of recent graduates looking to entering this niche of the labor market, the report points to positive hiring and retention trends, an increase in project volume and an increase in plans to expand department offerings to include services such as mobile design.
The pool of survey respondents represents Fortune 500 companies, middle market and other large companies across multiple industries to include retail, government contracting, financial services, pharmaceuticals, higher education, consumer packaged goods and services. The company size, measured by revenue, varied from more than a billion annually to not-for-profit organizations. Findings provide insight on attrition rates, hiring trends, structural efficiencies, time-tracking systems, chargeback systems, project volume and more.
Report Key Highlights
- 36% of teams increased their size between 2010 and 2011. Taking into account both full-time and contingent staff, 62% of creative leaders indicated their team was appropriately staffed, a dramatic improvement of 18 percentage points over last year; 50% of respondents indicated that their staff size remained flat while only 15% decreased their staff size.
- More than 90% of creative leaders are able to bring in temporary staff during periods of peak demand.
- 50% of leaders indicated that 100% of their teams are full-time employees. 24% indicated that 90% of their teams are full-time employees.
- Attrition remained a non-issue for the respondents in 2011. 79% had less than 10% attrition rate.
For more information and to download a complete copy of the report please see www.creativeindustryreport.com.
About InSource: Inhouse. Creative. Connected. InSource in a nonprofit, volunteer run, organization established to motivate creative thinking, promote best practices and enhance the understanding of in-house design within the corporate environment. Committed to design excellence and effective design management, InSource provides in-house creative managers and leaders with the resources and networking opportunities needed to manage their business and maximize the impact and value they provide to their organization. Learn more about InSource at in-source.org
About Cella Consulting, LLC: Cella Consulting is a management consultancy focused exclusively on in-house creative leadership. Cella’s mission is to help creative executives increase their in-house organizations’ efficiency and effectiveness by optimizing their operations. A niche management consultancy, Cella’s focus is on traditional business areas, such as strategic planning, finances, technology, organizational design, process improvement and personnel development. Cella offers informed, flexible and personalized consulting, coaching and training services based on a deep, real-world knowledge of industry best practices.
About The BOSS Group: The BOSS Group is an award-winning, boutique provider of interactive, creative and marketing talent. We’ve been supplying temporary, temp-to-hire and direct hire professionals to leading organizations across virtually every industry for more than 20 years. Our clients attest to our expertise in creative staffing, the high caliber of our talent and our track record of service excellence. The BOSS Group has local offices in many major metropolitan markets and is a certified Women’s Business Enterprise.