char•ter (chärtr) n.
1. A document issued by a sovereign authority creating a public or private corporation [or department] and defining its privileges and purposes.
In-house creative departments often serve the conflicting masters of pleasing our in-house clients and staying true to the brand. It’s a vicious cycle that often results in us becoming a pair of defeated hands. And can often impair our ability to evolve the department from a Kinko’s to an internal agency. Sound familiar?
But maybe this doesn’t have to be the case.
For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Rena DeLevie.

How can the added value that a Charter will bring help your and your staff’s career paths? Discuss it with your peers at one of InSource’s last roundtables on “The Design Career Path: Career development for in-house creatives and managers.” In North Carolina on June 5 and Boston on June 20.