If an in-house agency is successful in contributing to its organization’s needs, there comes a point in its growth that the team will need to restructure if it wants to continue to increase its worth to the organization. Up until this point, the Creative Director shoulders the primary responsibility of communicating with internal clients to identify opportunities for the creative team to support their business goals and there is an informal system by which clients come and give their project to the designer of their choice.  But at some point of growth, that informal system becomes overloaded and a new system needs to be implemented.

For information about how Cella can add value to your business through consulting, coaching, and training, please email [email protected]. This article was written by Cella Consultant Susan Hunnicutt.