InSource Opinion Poll: How visible is your creative team within your company?
Support services like design can take a back seat to revenue-generating areas of the firm. Yet no one can deny the value of a well-managed brand and clear, consistent communications. Becoming true partners with marketing, corporate communications and product development teams is key to making the value of design known.
In general, how visible is your creative team within your company?
- We are used primarily for execution, so our strategic importance is often overlooked (76%, 35 Votes)
- We are often invited to key meetings at the last minute (33%, 15 Votes)
- There are many areas of the firm that don't know we exist (17%, 8 Votes)
- We are an integral part of corporate planning and included from the beginning (7%, 3 Votes)
Total Voters: 46
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