Support services like design can take a back seat to revenue-generating areas of the firm. Yet no one can deny the value of a well-managed brand and clear, consistent communications. Becoming true partners with marketing, corporate communications and product development teams is key to making the value of design known.
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Majority Say No Creative Leaders at Executive Level: Summer Poll
In our summer poll, we asked members about creative leadership and where your team falls within the organizational structure of your firm. While 35% of respondents said they have one person calling the creative shots, much like a Chief Creative Officer, only 4% said...
