Offshoring Creative to India
As the economy struggled across the better part of the last decade and developing nations proved able to take on business services in addition to production tasks, outsourcing and offshoring conversations and activities increased. Business leaders looking to take advantage of the cost savings have asked their business unit heads to identify opportunities to offshore activities within their departments. These asks have not excluded creative departments and multimedia design and development and graphic design have been specifically targeted.
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Jackie Schaffer is VP/General Manager for Cella, where she and her team specialize in optimizing operations at in-house creative organizations. They partner with Creative and Marketing Executives and their teams to evaluate, develop, and execute successful:
- strategic plans and vision statements,
- organizational designs,
- career pathing strategies,
- process improvement models,
- metrics-based performance models, and
- systems and technology strategies.
For more information on Cella, visit www.cellaconsulting.com or email Brendon Derr at b.derr@cellaconsulting.com.
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