Nobody’s Going to Eat You Alive

About Becky Livingston: Becky Livingston is the Senior Manager, Social Media Marketing at CPA2Biz, Inc., a subsidiary of the American Institute of Certified Public Accountants (AICPA). In her role, she provides strategic oversight and planning for the organization’s social media activities, from planning to measurement (SEO and SEM) and ROI. She has nearly 20 years’ marketing and communication experience with a focus on engineering, financial services, and social media marketing. In the past, she has been a leader in brand and change management initiatives, and enjoys helping teams to reach their goals through effective project management and strategic communication implementation. Further, Becky recently authored an American Society for Training and Development InfoLine booklet on the use of Web 2.0 in the Learning Space. She also pens the Corporate Creatives blog and is a guest blogger for InSource.org. She is frequently asked to panel discussions on social media and enjoys teaching social media to a variety of non-profits in the North Bergen, NJ and Westchester, NY counties. She is on the Board of Directors of InSource, a non-profit advocacy group for in-house creative professionals. Becky is also an active member of the American Management Association and is a Certified Toastmaster (CTM). She also teaches public speaking and graphic design courses locally, and volunteers her time with her dog, Abby, in the Therapy Dogs International Children Reading to Dogs program. Becky holds a Corporate Training Certificate from New York University, a master’s degree in Information Systems from PACE University, and an undergraduate degree in Marketing Communications from the State University of New York—Geneseo. Connect with Becky on Twitter (bmliving) and LinkedIn (http://www.linkedin.com/in/bmliving) or read her blog at http://corporatecreatives.blogspot.com/. This and other articles on In-Source.org by Becky Livingston, ©Becky Livingston 2009-2010 View author profile.