Clear Roles are Key to Good Client Service
Many in-house creative services and communications groups grew organically as a result of an organizational unit deciding to hire a few people to do more cheaply (and perhaps more quickly) what the company was paying external agencies to do. The overwhelming majority of such groups start small with informal roles and processes. If there are only three or four people working in such a group, anyone can call up one of the designers and ask for work. This initial contact person becomes, by default, the requestor’s account manager and traffic manager. Such informality works well if it’s a small group of people who all sit together.[This content is protected for registered InSource members only. Please log in, or register as a member. Registration is free.]
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This was very helpful, I was in the position of having a small group blow up into 16 people. Your information was dead on.