To sell more of your ideas, conspire with internal clients.
During her formal dinner party, the hostess whispered to Winston Churchill that she had seen a prominent member of Parliament pocket one of her antique salt shakers. Churchill said he would take care of it. He walked over to the table, tucked a similar shaker in his own dinner jacket, then pulled the man aside.
“I think we’ve been spotted,” said Churchill, opening his pocket to give the man a peek. “We’d better put these back.”[This content is protected for registered InSource members only. Please log in, or register as a member. Registration is free.]
Category: Articles






I am so thankful for Trish Berrong’s comment about “bringing a brick.” I am so tired of hearing designers and/or art directors say the opposite: “Look at this magnificent wall I am building for you. Thou shalt not question the magnificence of my magnificent wall.” I am a designer who has worked with and for those kind of egos and it is so counterproductive to good relationships. Berrong’s attitude needs to be adopted by more creatives.